Marketed-to-Men Nail Polish
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
On My Mind: Use the “Nail Polish Index” to Your Advantage
NAILS editor Hannah Lee discusses the effect of the "nail polish index" and how your salon can get in on the action.
Mobile Marketing Best Practices
Mobile marketing for salons is a cost-effective way to build repeat business by keeping customers informed about the latest offers and any new services.
Monthly Memberships Mean Discounts
Set in a charming pink and brown classic Craftsman bungalow, Venice, Calif.’s Nitespa is enticing patrons with a new loyalty program called the Nitespa Society Membership.
Fan-tastic Colors: The Painted Nail by Nubar Chose Polish Names from Fans' Suggestions
Katie Cazorla, reality TV star of TV Guide Network’s The Nail Files, posted photos of the seven unnamed polishes on the salon’s Facebook page, then had her fans suggest names.
by Sree Roy
Tweet Talk Your Clients
The 160 characters that your salon’s Twitter profile is granted as a description can really say it all. Here are 15 salons’ self-proclaimed first impressions. How does yours stack up?
Haynam Shares Her Marketing Smarts
Millie Haynam has released her “Take the Mystery Out of Marketing” strategies in an all new e-book.
Get Ready to Make Headlines
A touch of media training is just the thing to prepare you for your time in the spotlight.
Genbook Makes Online Reviewing Easy
Imagine having a receptionist working to grow nail salon clientele 24/7, costing less than a dollar per day. That’s how the folks at Genbook describe their online appointment scheduling software.
From Innovator to Inventor
Wisconsin-based nail tech Amy Becker built her gel line, Masterworks by Amy Becker, on a competitive spirit, hard work, and a commitment to succeed.
Women's Facial Hair Maintenance
In Glamour's December 2011 issue, many beauty questions were answered, revealing some important information about women's facial hair maintenance.
Know the Code
Those square barcodes designed to be read by smartphones, QR codes are really just a way to get a lot of information into a little bit of space.
Stampt Your Clients
Stampt is a smartphone-based loyalty card service that rewards frequent visitors.
Tune-up Your Manicure Techniques
SELF Magazine, in the November 2011 issue, put together a list of ways to pump up manicures and maximize results for your clients. According to Maridel Reyes, it's always good to tune-up your technique.
Vagaro: Scheduling Plus
Vagaro’s single-user and multi-user packages are designed for techs and salon owners who want to run their business from any computer with Internet access or from an iPhone/Android/iTouch/iPad.
It’s Beginning to Look a Lot Like...
Whether you celebrate Christmas, Hanukkah, Kwanzaa, or Winter Solstice, the winter holidays are a great time to bring joy and cheer to your salon.
by Tim Crowley
Tis the Season For Retail
Deck your salons with the latest and greatest holiday-themed products, and celebrate the holiday season in style.