Just My Type
Get the down low for how to cater to four common client types — the glamour girl, control freak, escapist, and eco-conscious client — with nail styles, colors, services, and more that are fine-tuned to the needs of each.
by Sree Roy
Striping Brush with Cleaner
Star Nail's new 1/2-oz. Striping Brush with Cleaner is a long thin brush that soaks in a cleaning solution.
Why They Come Back
What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.
Online Press Releases Get the Word Out
Using free websites that distribute press releases to search engines can be an inexpensive and effective way to spread news and information about your salon.
by Thi Dao
The Benefits of Being the “Best of”
“Best of” lists help raise a salon’s profile, improve their reputation, and build loyalty among their clientele. How do these salons make the list? And how can your salon get in on the action?
Pre-Selling Makes Loyal Clients
Clients who come back to redeem their pre-sold service usually purchase something else as well.
by Judy Lessin
Controlling Odors in the Salon
The amount of odor is directly related to how quickly a liquid evaporates. That means preventing the rapid evaporation of liquids can lower the odor in the environment.
33 Ways to Work Smarter, not Harder
From saving money on products to developing an efficient schedule, salon coaches offer practical advice behind the cliché.
by Sree Roy
Enhance Your Customer Service With A La Carte Offerings
A good way to up your income without actually raising prices is to have a list of a la carte options in your service arsenal, says Kelley Killop-Marble of Opalized Designs Studio Salon in Shelby Township, Mich. “I’m not talking about having a bare-bones menu and nickel and diming folks ... that is just plain aggravating,” she says. What she is talking about is differentiating yourself by giving true personal services.
How to Bring the Party to the Kids
“I have found in recessionary times people will find the money to spend on their children more then they will on themselves,” says Carolyn McNairn, the owner of a mobile spa business who started offering kids spa parties two years ago in response to a growing demand. McNairn shares all she’s learned in her new guide, “How To Start a Kids Mobile Spa Business.”
Is It Time for a Change? It's the Best Way to Stay Motivated
Veteran nail techs have seen significant changes in the nail industry, and they may fear the best years are over. However, growth is still possible when you stretch yourself and your business to meet the demands of the new customer. It’s never too late to reinvent yourself.
Manufacturers Abuzz with Social Networking
Facebook and Twitter pages are becoming the quickest and most effective ways for manufacturers to directly communicate with customers. For nail techs, becoming an online fan or follower can help keep you informed about nail education, troubleshooters, product specials, style trends, and more.
by Tim Crowley
Party Crashers
About two weeks before her wedding, Anne Silvey, now Mrs. Anne Franscioni, was putting the finishing touches on the plans for her big day. She’d had the color palette picked out long ago — navy, cream, and wine — and her six bridesmaids were prepared with their navy dresses. Wanting everything to be perfect to the last detail, she of course wanted a perfectly matched look for the group’s fingernails and toenails.
by Sree Roy
On My Mind: Are You Evolving? Your Clients Are.
Whether you decide to add a new service, or completely rethink how you’ve set up your salon, commit to making at least one change in your business this year.
by Hannah Lee
You’re the Inspiration
Even just the service names sound enticing — coconut milk pedicure, eucalyptus manicure, cosmopolitan mani-pedi — but how do you come up with these ideas? Brainstorming experts and salon owners share how to turn even a small idea into a big nail service that will liven up your menu.
by Sree Roy
Please Hold
Don’t let valuable seconds go to waste. Connect with clients using on-hold messaging.
Extra Pampering Takes No Time at All
Looking for ways to give your clients something extra that doesn’t cost much in the way of time or money?