Owner's Manual
I recommend a head-to-toe review of the salon operation — a salon “physical” to check how everything is working, to take preventive measures, and to get yourself on a financially healthier program.
Indulge Them Inside and Out
At Fruits of the Spirit in Scottsdale, Ariz., one can’t help but notice the sweet smell of success.
Ciao Bella!
NAILS first heard of Ciao Bella when nail technician Dynise Rein- bold submitted the salons printed materials to the magazines 1996 Graphics Contest.
Reader to Reader: How Do You Market Nail Services for Men?
"In the nail industry there are two types of men: businessmen who like to have manicured nails and men who think that manicured nails will look feminine."
Nails on the ‘Net
What does “surfing the ‘net”mean? What is that “dot com”thing?
Keep Your Advertising on Track
Look to race cars as an interesting way to promote your salon.
A Salon Owners' Roundtable
It’s not always easy to network with other salon owners, since all of us are so busy, and many of us keep our business dealings “close to the vest.”
Experience is the Best Teacher
Donna Rodriquez discusses her formula for success.
We Aim to Serve You Better
Try as we might, the staff of NAILS does not know everything there is to know about nails. The daily ins and outs of the business are something only professionals working in the field can really know. That’s why NAILS invited a prestigious group of individuals-salon owners, nail technicians, and educators-to act as our Editorial Advisory Board. Members of the board will suggest article ideas, provide expert counsel, and keep us up-to-date on trends, salons, and people worth noticing. By way of introducing them to you, we’ve asked them to share their own professional achievements and their thoughts on the biggest challenges facing the industry.
Sign Snares Looks-Conscious Commuters
To take advantage of this lucky location, this salon owner erected a bold double-sided reader board marquee to capture the attention of all who pass by.
Salon Owner's Manual
If you have consistently been sending press releases to the media on your salon, eventually an item will get published. When a newspaper or magazine actually runs a story on you, it can sometimes carry greater weight and credibility than even an ad can.
The Nail Profession in the 90's
In their own words, and from their own experiences, nail technicians tell us how they see the nail industry in the ’90s.
Ask The Right Questions
Customer surveys are a road map for change. The progressive salon owner and her staff should give out these quick and easy questionnaires at least once a year to find out what’s going wrong — and right.
The Chain Link
Chains do well at providing a service at the right price, convenience, and quality. They have found their market position and defined it — my advice to independent salon owners is that they very carefully do that
Perfect Hands Deserve Dazzling Gem
JoAnn Har, a nail technician in Hod Hasharon, Israel, gives her clients a little something extra, and it doesn’t cost her a cent.
Tip of the Month: Creating a Client Care Bag
Janice Reams provides each of her clients with her own “personal care bag” — a bag containing her private butlers and files.
Let the Pamperers Be Pampered
At A Perfect Ten Nail Salon & Day Spa in Wilmington, Del., kids can give mom the royal treatment by indulging her with the salons new “Lady Godiva” gift package: a half-day of stress-relieving treatments, served up with fresh fruits and luscious Godiva chocolates.