

Join Mobile Mario and Get $20 Off
A pop-up screen on the Palatine, Ill.-based chain’s website offers visitors a $20 discount as an incentive to join its Mobile Mario club. By signing up, they agree to receive up to four promotional texts per month.

Adapting Nail Care for the Elderly
The over-70 set can benefit from manicures and pedicures, as long as their health and safety are paramount. Learn the unique challenges of dealing with an older clientele.

Wisconsin Salon Provides Pampering After Workouts
Tiger Claws Nail Salon is housed within MadPower Training Center, which offers high-intensity fitness classes, yoga, and personal training.

LeChat Debuts Site Redesign
New features include an inspiration section with step-by-step video tutorials, nail photo gallery, FAQ section, and lifestyle blog.

Veteran Educators Launch Business Conference for Nail Salon Owners
Topics will include business planning, legal compliance, staffing and compensation, service pricing, marketing, and client relations.

Florida Nail Tech Juggles Work and Travel
Finding a salon that was willing to work with her schedule was the first step.
How to Connect With Your Ideal Client
You can’t grow your business if you don’t know who your target market is or how to reach them. Here are tips for connecting with different types of customers through the channels they know best.

How to Pin
Pinterest: You’ve definitely heard of it — and maybe even found inspiration there — but are you using it to its full potential?

Nails and the Oncology Client
October is Breast Cancer Awareness month, so in honor of all those affected now and in the future, NAILS is reviewing the best ways for nail techs to service clients with cancer.

10 Tips to Make the Most of Facebook
While Facebook can be a quick and cost-effective way to market your business, these tips will ensure you get the most out of your social media presence.

Raising Prices: The Time Is Now
Raising prices according to the time of year can benefit your business without hurting your clientele.

A Ghostly Promotion for Fall
These easy-to-make ghost lollipops are a fun way to promote your business and build new referrals during Halloween.

Premiere Comes to Columbus and Birmingham in October
Beauty professionals will be given the opportunity to network and take hands-on workshops to learn about the latest trends, techniques, and products.

The Nail Hub Podcast: Are You Ready To Be Your Own Boss? with David Valentino
Working for yourself can be an amazing venture, but do you really know what it entails?

Mailer With Gift Card Gets New Homeowners' Attention
Welcome to the Neighborhood: Design was a top consideration when Cindy Feldman set about creating a direct mail piece targeting new homebuyers in the Rockville, Md., neighborhood where her salon, Progressions Salon Spa Store, is located.

Wear 10 Different Works of Art of Your Nails
10 Times the Promotion Power: Make your nails “walking billboards” that show off your awesome abilities.

Crowdsourcing: Do You Charge Extra for Shaping Nails?
This month we asked nail techs: Do you charge extra for shaping nails (other than square) due to the time it takes? If so, how much?



