

The Salon Today 2024 Technology Solutions Guide
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.

Vagaro’s New AI Features and Communication Tool Pave the Way for a More Efficient, Profitable Business
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro

Young Nails Biz Talk: Are You Getting Too Close to Clients?
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.

5 Things I Won't Do as a Nail Tech
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.

5 Steps To Transition From Beauty Professional To Successful Salon Owner
Salon Suite expert and consultant Karen Kaminski shares her experience and understanding of the Salon Suite market.

5 Things to Consider Before Launching a Beauty Business
When a service provider ventures into salon or spa ownership, it's an exciting time, but also a big development step. Coach and Salon Owner Amy Carter walks you through things you should consider before ownership.

The Business of Beauty
Cindi Quinn-Ventura knew she was going to work in the beauty industry long before she ever opened Katherine Drew Salon in Livonia, Michigan—she just wasn’t sure what her career was going to look like.
Sponsored by Amex

The Business Side of Beauty: Why You Aren't Making the Money
There's a business aspect to being a beauty professional that can be learned and mastered. Here are the main reasons why you might be struggling, and what to do about it.

Building a Brand
They had the best reviews, and they accept American Express, which is important to me, because those guests have spending power,” she says. “We have some high-ticket services, including a $2,800 extension service. When clients pay for that with their American Express card, they can gain points and have the flexibility to pay for it in monthly payments.”
Sponsored by Amex

Paving Her Own Way
Dominique DiBenedetto opened Aura Hair Co. in Boynton Beach, Florida, after years of experience in other salon environments. She knew exactly what she didn’t want to do and that her employees would always come first. DiBenedetto is thriving and continues to grow with tech tools, including AI, Vagaro, and access to support from American Express.
Sponsored by Amex

Be Nice, Not Naughty: Selling Gift Cards the Right Way
Offering gift certificates is a great strategy for attracting new clients and boosting income. However, done incorrectly, especially concerning refunds, transfers, and the scope of services included, things can turn into a nightmare. If you provide gift certificates, ensure thorough adherence to legalities and service considerations.

Why Dressing for Success Works: The 5 Outfits Every Beauty Pro Needs
This is how dressing for success will actually help you make more money.

Protecting YOU: Salon Insurance Basics
It’s scary running a team, managing chairs, and learning on the fly. Independent Boot Camp is a great opportunity to share business insights and help creatives like you gain confidence as a business owner.

Get The Tools to Help Your Hiring Anxiety
Whether commission-based or chair rental, building a salon business is stressful. It is time to get effective tools to unlock hiring success and ease your mind on the risks of staffing up.

How to Create and Sell Gift Cards at Your Salon
If you aren’t selling gift cards, you could be leaving one of your salon’s biggest growth opportunities on the table.

2023 State of the Beauty Industry
As we surpass the midpoint of 2023, salon and spa owners can look to industry trends to provide a map of where the industry is headed and how they can better serve their clients.

The Salon Today 2023 Technology Guide
SALON TODAY's annual technology guide helps salons, spas and barbershops compare and contrast different tools, from salon management software to specialty apps, to make the smartest decisions for their business operations.



