5 Guerilla Marketing Ideas to Promote Your Salon
If you’re looking for ways to get your salon’s name out in your community, you may want to think about starting up a fun guerilla marketing campaign. Thanks to our friends at Salon Today, here are ideas from five salons that have enjoyed success based on their creative strategies.
The Nail Hub Podcast Transcription: Your Clients Aren't Lucky to Have You
This week on The Nail Hub Podcast, Elizabeth Morris discusses how an entitled attitude can hurt your career.
How to Tweet
Don’t be intimidated by Twitter. Those precious 140 characters can be used to bring in new clients, as well as keep current clients up-to-date on new promotions and last-minute openings.
The Nail Hub Podcast: Your Clients Aren't Lucky To Have You
This week on The Nail Hub Podcast, Elizabeth Morris discusses how an entitled attitude can hurt your career.
Lexli Introduces Esthetician Scholarship Program
The brand behind aloe vera skin care recently announced a new scholarship program to support those pursuing a career in esthetics.
Crowdsourcing: How do you explain to clients why you charge more than the salon down the street?
This month we asked nail techs: How do you explain to clients why you charge more than the salon down the street?
4 Things to Consider Before Adding a New Service
Anita Lumpkin, director of education for Universal Companies, offers a list of things to keep in mind when salon owners are developing a new service.
Upselling Services With a Phone Call
Jennifer LeBlanc, marketing director for Salon Rootz in Medina, Ohio, found success in offering services to schedule clients through courtesy calls.
Las Vegas Salon Caters to Plus-Size Clients
Salon owner Jamie Lopez has always loved the beauty industry, but as a plus-size woman, she hasn’t always found it a welcoming place. Lopez’s experiences inspired her to open her salon and make it comfortable for women like her.
On My Mind: The Art of Networking
Executive editor Beth Livesay discusses the joys of networking.
by Beth Livesay
Holly's 12 Memes to Educate Your Clients
Blogger Holly Schippers recently offered up a series of 12 social media images designed to educate the public about nail health, salon safety, and common misconceptions about nails. Feel free to share them with the hashtag #IAMLICENSED.
Be Bold With Your Guarantee
Salon consultant Tammy Dennis recommends that owners offer an unconditional guarantee for their services to get customers through the door.
Partner With Charities and Other Businesses to Build Your Salon Clientele
Broaden your marketing reach by partnering with other businesses — charities, local companies, and even other salons.
MyTime Enables Booking and Payment via Facebook
MyTime manages client records, handles in-store purchases, tracks inventory, and creates reports and analytics.
Customization Is King, Says Industry Analyst
Customized services can attract clientele looking for a personalized experience from their salon.
10 Dreaded Phrases Every Nail Tech Hates to Hear
In an industry where customer service is king, nail techs don’t always have the luxury of speaking their minds. But that doesn’t stop us from imagining the response we’d like to give!
Independent Nail Consultant Provides Ongoing Education
The idea of independently providing continuing education arose when Amy Masters was asked to teach a nail art class. She called her state board to check license requirements and found that although she could not teach students without an instructor’s license, there are no restrictions on teaching already-licensed nail techs.