Crowdsourcing: What Are Your Rituals?
This month we asked nail techs: Do you have any quirks, habits, or special rituals you find yourself doing before performing a service?
by Tracy Rubert
Take the Business Card Challenge
Ivan Zoot encourages salons to go old-school in their marketing, and discusses his “500 Business Card Challenge.”
Crowdsourcing: Do you make clients reschedule during cold/flu season if they come in sick?
This month we asked nail techs: Do you make clients reschedule during cold/flu season if they come in sick? Do you reschedule if you’re sick?
by Tracy Rubert
Joiful Holds Event to Launch On-Demand Beauty App
Joiful, a new on-demand scheduling app for beauty professionals, was launched at an event in West L.A. in October. The event recognized the founding artists who are part of the launch team.
Doing Good While Boosting Your Business
Spa parties can be a great revenue booster, but partnering with a local charity can bring in new clients and set your business apart from the pack.
6 Habits That Will Get Clients to Rebook Every Time
Building your book requires hard work, consistency — and asking the right questions to get clients to prebook. Don’t worry, you can still talk about the weather, or what you’re watching on Netflix, but you’ll want to squeeze a few of these questions into the conversation from here on out.
What Nail Techs Need to Know About Spray Tanning
Spray tanning can be a great add-on service for nail techs, making salons a one-stop spot for customers.
How to Increase Your Nail Service Prices
Holly Schippers AKA FingerNailFixer was the keynote speaker at the 2016 NW Nail Tech Retreat. Watch her speech as she explains there is no excuse sufficient enough to devalue your time and offers a reasonable explanation to raise your service prices.
Websites Worth Watching: Gel II, La Palm, and Pure Organics
Gel II, La Palm, and Pure Organics all got web facelifts for a more user-friendly buying experience.
by Beth Livesay
On My Mind: How to Stay Enthusiastic About Your Work
Feeling jaded, much? We all get it from time to time but here's why (and how) it must be banished.
by Erika Kotite
School Profile: A New Nail Tech Program for Penrose Academy
When Jill Kohler and her husband opened Scottsdale AZ.-based Penrose Academy back in August 2006, the cosmetology and esthetics school did not offer a nail tech program. But now, ten years later, a nails-only option is being offered because of employer demand in the community for qualified nail techs. We caught up with Kohler to discuss how this evolution came about.
by Tracy Rubert
Make the Most of Your Yelp Listing
Like it or not, Yelp is here to stay — your best bet is to make the most of this powerful marketing tool.
Make a PR Push With Salon Selfies
Selfie opportunities help build content for salons' social media efforts and foster client interaction.
Beauties Talking Business Q&A with Holly Schippers
CND Education Ambassador Holly Schippers aka FingerNail Fixer talks with vloggers AnDrea and Jenny of Beauties Talking Business about her career and she gives back to the nail industry.
10 Things You Can Do to Be Holiday Ready
Every year the holidays seem to approach faster and faster. Don’t get caught off guard. Take these tips from your peers to be prepared for a profitable holiday season.
On the Road: Sherri's Nails
Minutes after landing at Kauai’s Lihue Airport, tourists and Hawaiians alike can enjoy laid back island living by visiting Sherri’s Nails.
by Beth Livesay
Venture Beyond the Dot-Com: Dot-Salon Domains Are Now Available
Salon owners wanting to make over their digital image now have the option of adopting a “dot-salon” (.salon) domain name for their website.