Should You Be a Groupon Groupie?
Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?
by Sree Roy
Upscale Nail Bar Commercial
Blueprint of a First Year blogger Alica had this commercial shot for her nail salon, Upscale Nail Bar in Griffin, Ga. "The commercial was not just for local television but also to create a professional online presence," she says.
Forever French Makes It to the Small Screen
Kerry Webber, owner of Forever French Nail Systems and the Forever French salons in Norwood and Franklin, Mass., received an unexpected phone call. It was from Lindsey Suggs, the art department coordinator for an ABC Family original movie titled “Teen Spirit.” During the conversation, Suggs explained she was interested in acquiring Webber’s products and posters for a nail salon scene in the movie.
Women Lead Differently From Men
According to one successful businesswoman, there are 12 natural talents that all women possess. These skills — that men covet — help women lead and succeed in the workplace.
They Need Professional Help
One way to show your gratitude and give back to the community that supported you, says Tamara Jercha, is to help unemployed individuals in your area.
On My Mind: Your (Social Media) Presence Is Required
As a salon owner or nail technicians if you aren’t participating in some sort of social media effort, I’m afraid to say you are in danger of being left behind. Staying “linked in” online has to become part of your job as well.
by Hannah Lee
Making the Most of Web Check-ins
Being asked to “check in” is something most of us associate with busy airports, over-filled suitcases, and holidays abroad. But it is becoming an increasingly important marketing tool for salons, thanks to new services from Internet giants like Google and Facebook.
Stylenet Sites Are Easy to Update
A web design company specializing exclusively in the beauty industry, Stylenet.com offers salon websites starting at $59 per month.
At the Top of Your Game
You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?
The Video Vixens of Nails
Coming directly to a viewing screen near you, these top video-making nail techs are online and bringing education to the masses with their fun and unique brands of instructional nail clips.
by Tim Crowley
Gel Master Tech Tool Kit
Star Nail’s New Gel Master Tech Tool Kit was innovated by Star Nail’s global education director Elaine Watson and is fully-stocked with every gel brush you could need for hard gels, soft soak-off gels, and gel nail art.
Internet Marketing: Taking the Next Step
Use this Internet marketing checklist to assess your progress toward an exceptional online marketing strategy for your salon. Follow the steps to take your business to the next level.
Premiere Orlando: CND Shellac Flash Mob Official Video
On Sunday, June 5, 2011 at the Premiere Orlando Beauty Show, CND orchestrated this amazing flash mob in the main foyer of the show floor to help promote it's popular Shellac line. NAILS editor Hannah Lee contributed footage shown in this video. To see her full wide-angle version of the production, click here.
Partner With Some Famous Names
Linda and Jim Nordstrom, founders of Famous Names LLC and makers of Lumos Top and Bottom Coats, have announced the Famous Names Partner Program.
Tony Cuccio: A Man for All Seasons
There is no doubt that Tony Cuccio loves the nail business ... and lives it. Browse through this photo gallery of Tony through the years, at shows, at his office, and with his family.
Communication Breakdown
It’s not so much what you say, but how you say it that makes a lasting impression on clients.
Five Reasons You’re Not Getting Media Attention
When you’re not getting any media coverage, whose fault is it? According to Jennifer Wezensky, president of JW Public Relations, a Michigan-based boutique PR firm specializing in helping small businesses garner positive media coverage, the blame may lie directly at your door.