Business

On the Move: Relocating Your Salon

Moving your salon to a new location doesn’t have to be a logistical nightmare. Lean on the experience of fellow salon owners whether relocating down the street or across the globe.

Facebook Your Way to a Full Book

There are more than 500 million people on Facebook. Increase awareness of your salon and get new clients in your doors with smartly written Facebook advertising campaigns. We’ll show you how.

Electronic Word of Mouth

Sara Cole, owner of Parisian Nails of Sequim in Sequim, Wash. started a business Facebook fan page when she began nail school because it was the best way she knew to hit the ground running when she graduated. And it worked.

On My Mind: Neighbors: Strangers or Friends?

It’s savvy to make the effort to cultivate relationships with your salon’s business neighbors. That can mean literally the store on the other side of the wall or it can mean the retail boutique two miles down the road that targets a similar demographic as your business.

Let Action Bag Handle Your Graphics

With Action Bag Company’s Custom Stationery line, nail techs can create their own sophisticated, professional-looking marketing materials.

Use Mobile Marketing to Drive Traffic

Peekaboo Mobile is a free smartphone app that enables the user to pull up a map on her screen that shows all businesses within 50 miles of her current location that are offering some type of immediate offer.

Financing the Dream

For some nail techs, the dedication in their nail services is fueled by the dream of one day opening a salon of their own. But it can take more than just perseverance and savings to get started. Procuring financing in today’s economy can test the wits of even the most business- savvy techs.

On My Mind: Creating Client Loyalty

I've been thinking a lot about loyalty lately. Specifically, what makes clients loyal to certain salons or certain nail techs. Are you creating client loyalty?

Shh! Relaxation in Progress

Clients of Ole Henriksen Face/Body Spa in Los Angeles won’t muss their manicures flipping through the pages of tattered old magazines. Instead they can read the latest digital editions on the spa’s iPads.

Turkish Delight on the High Street

Turkish salon Misk keeps cleanliness and luxury at the top of its priority list as owner Ceren Ergun gears up to open a second location of her popular nail haven in Istanbul.

Help Your Clients Help Themselves

Choose one day a week or one day a month for a do-it-yourself workshop — facials, manicures, pedicures, makeup application, cut your own bangs — you get the idea

Get Your Clients to Wear More Nail Art

As many techs struggle to get clients to take the plunge and dare to wear art on their nails, Tara Deck, owner of Tara Lea Esthetics in Chetwynd, British Columbia, Canada, can boast that 85% of her clientele wear nail art all the time. She credits her success with creating unique designs for each individual.

Websites Worth Watching: Checkappointments.com

This appointment scheduling software can be added to your website to give clients the ability to schedule their own appointments online, 24/7.

From the Pros: Do-It-Yourself PR Kits

The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.

Just My Opinion: Nail Technicians, Our Time Has Come!

Salon owner Renee Borowy talks about the positive outlook for nail techs.

Networking to Grow Your Business

Let's face it, there seems to be a nail salon on every corner and some in between.  So what's a salon owner or nail tech to do to build her business these days?  How about networking with other local businesses?

Where Have All the Details Gone?