How To Win Over a Wider Variety of Clients
Sure, women in their 30s and 40s might be your bread and butter, but what can you do to attract a cross-section of demographics into your salon? Here, we profile four different client segments — teens, young professionals, baby boomers, and men — and tell you how to capture each segment, what services will delight them, and what the ideal products are to send them home with.
by Sree Roy
How to Earn an Extra $10,000 Without Working Overtime
Wouldn’t an extra $10,000 a year make things so much easier? In the spirit of this HOW- TO issue, I’m going to tell you a few, mostly simple, ways to pad your wallet without doing time.
by Hannah Lee
Bridal Party
According to TheWeddingReport.com, the average American wedding costs between $22,000 and $26,000. Is your salon getting its piece of the wedding cake, er, pie? It takes targeted advertising, smart scheduling and retailing, superior service, and a referral program, and you’ll be on your way to salon-wedded bliss.
Are They There Yet?
There’s no arguing that kids these days are growing up faster than they did 25 years ago. But just because they want to be older faster, does that mean you should help them? Manufacturers, experts, and techs discuss just how young is too young for various nail services and how to perform services on and attract younger clients.
Pedicures & Manicures for Young Clients?
When kids are younger it seems like they can’t grow up soon enough. They spend days dreaming about what adulthood will be like (I dreamt that I would be a nun who smoked cigarettes), and they mimic the adults they see in their lives — parents, teachers… Jessica Simpson.
10 Ways to Offer Exceptional Service
How about a VIP program or a "client recovery" program?
Making a Podiatrist Connection
Despite the mutual benefits, it can be tough to cultivate a referral relationship with a local podiatrist or other medical professional. Podiatrist and nail industry educator Dennis Arnold tells NAILS’ readers how to approach a local practitioner and establish a working relationship that benefits everyone — especially your clients.
Ten Ways to Keep the Client Experience Fresh
Don't let a visit to your salon feel stale. Liven it up with these 10 fresh ideas.
VIP Programs: Keep Clients Coming Back
To reward good customers and increase client loyalty, some salons are implementing VIP programs where members pay a yearly fee in exchange for special privileges. A well-implemented VIP program will increase your salon’s bottom line as well.
Readers Respond: Who Owns the Client? Salon or Tech?
The answer can vary from owner, to tech, to both, or none of the above. We asked three beauty professionals for their opinion and you can see that the answer is not clear-cut..
What’s your Power Quotient?
Take this self-quiz to determine you PQ - you power quotient. Learn to increase your power by taking part in this exercise. Your answer mat reveal where you’re making the most of your opportunities and where you’re letting them slip.
Re-Energize Your Schedule
By analyzing her workload and employing smarter scheduling, nail tech Heather Goodwin managed to work fewer hours and still increase her income by $25,000 a year. Learn her strategies to maximize your schedule and create the career you want.
20 Stay-at-the-Top Service Trends
What happens when you get to the top of the industry? Everyone else wants to join you or take you down. To make sure you keep the power, make sure you are implementing some of these power-salon practices into your services and business.
They Do Menus Right
NAILS salutes the winners of our Salon Menus With Style contest who drew the attention of our judges with their engaging graphics, creative copy, and innovative design.
New Survey Shows 33% of Women Have Been to a Spa
A poll by Spa-addicts.com reveals what women really think of the spa experience.
The Power of Words: Transform Common Salon Language from Standard to Standout
Tweaking common salon-speak to communicate clearly and creatively is a simple, savvy way to distinguish your salon from the masses. Here, we show you how to pump up common phrases and words in your marketing and promotional materials to make them more powerful.
Discount Spa Site Surveys the State of the Spa
Of the women who’ve indulged, 88% think spas are too expensive and 69% perceive them as primarily for the wealthy.