I Love the Nightlife
Five o’clock isn’t necessarily quitting time for all techs, stylists, and massage therapists. Salons and spas across the country have started tapping into new markets by staying open late — and not just 7 p.m. late, but 9, 10, or even 12 a.m. late.
Chasing Mommy
Mother’s Day is coming soon and bringing with it great opportunity for salons to reach out to moms. Cross-marketing with other businesses and e-mail campaigning are just some of the ways salon owners get their gift certificates out and new clients in.
10 Ways…To Prepare You and Your Clients for a Perfect Prom
Prom season can be just as profitable as bridal season if you play your cards right and treat your guests like it's the special day they want it to be.
A Perfect 10: A Salon Survival Story
Anna Maria Paty faced disaster when her Florida salon was destroyed by a hurricane. The salon not only survived, but went on to thrive and grow due to the efforts of Paty and her many supporters.
10 Energizing Ideas from a Business Coach
From revisiting your goals to hiring a coach, here are 10 powerful and practical steps you can take — beginning today — to propel yourself into action and success.
Deb on the Web: How to Shake the Doldroms
Whether you're jump-starting your career or re-energizing your business, nail industry veteran Debbie Doerrlamm has some ideas for you.
10 Steps to Catapult Your Business
From revisting your goals to hiring a coach, here are 10 powerful and practical steps you can take — beginning today — to propel yourself into action and success.
Nail Guarantee Comes With Conditions
Kim Stevens advises tying your nail guarantee to your clients’ use of recommended home care products.
Techs get a "New Attitude"
Patti Labelle got it together in her famous song “New Attitude” and professed that, “I’ve tidied up my point of view, I’ve got a new attitude.” Unfortunately though, her song didn’t come with an instructional manual on how to change your attitude, so to help you freshen up your at-work outlook, we rounded up solutions from techs with their own tidy points of view.
Rejuvenate Hands and Feet
Do your clients need a bit of a pick-me-up? Try offering them hand and foot services that will help revive dull, tired skin. Salons and spas across the country are using ingredients such as chocolate and champagne to help make a service even more pampering and beneficial than atypical manicure or pedicure.
Signature Services
Here, we look at what signature services two different salons offer and what makes them successful.
All the News that’s Fit to E-mail
More and more salons are discovering the benefits of e-newsletters. From featuring coupons to promoting a new product or service, they’re helping salons reach out to new and loyal clients in a fun, up-to-date way. Find out how you can get your own e-newsletter in your customers’ inboxes.
Where Have All the Profits Gone?
As a salon owner or manager you may struggle with one question daily: Where does all the money go? You generate plenty of income in services and retail sales, yet there is little left to show for it at the end of the month. To regain control of your profitability, learn about the six profit points that make or break a salon.
Dear Shari Talks About Building a Clientele
How does a new graduate go about building her clientele? Veteran salon owner Shari Finger has 10 tips to get started.
Find Lost Clients to Find Lost Income
While it’s always important to find new clients, don’t forget the ones you’ve lost along the way. If you can discover why they left, you can determine the best technique to woo them back.
Success Coach Offers Winning Ways
Beauty industry consultant and success coach Bryan Durocher wants to help you meet your potential both personally and professionally. To that end, he offers these top five tips to make a bigger splash with less effort.
What Is Your Opinion on Sharing Tips and information with Other Nail Techs?
Are you secretive or do you love to share all you know and have with your fellow nail techs?