Just Brand It
Think your salon is lacking something? It might be missing strong brand identity that helps attract and retain clients. Read on for ways to succumb to the power of branding and see how other salons are making a name for themselves.
Keep Your Delusions Alive
Although there are nail technicians who tell us business has been hurt by the sluggish economy and fears of war, most tell us that things are good.
What Worries You?
What concerns you most about your business right now?
by Hannah Lee
How to Hold Your Own in a Full-Service Salon
Full-service salons are full of opportunity for enterprising nail techs. But they often get short-shifted on tome when other services run long. Nails seem to be constantly falling by the wayside in some full-service salons. Know the potential pitfalls—and how to navigate around them—to survive and thrive.
Get the Word Out
These days, quality work isn’t always enough to get clients into your salon. Advertising your wares can help attract new business and keep your existing customer base aware of new offerings on your service menu.
Learning the ABCs of Electric Filing
Investing in an electric file means knowing how to properly use it — and that means getting the right education. Here,we show you where to go and why it’s important to keep learning.
A League of Your Own
Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.
The Blue Lagoon
Brooks & Butterfield Ltd. in Northampton, Mass., is the creative brainchild of two women who wanted to create the most specialized spa in its market. With their backgrounds in the beauty industry, it was inevitable that this year-old spa would become an instant success.
Any Excuse for a Party
Even a serious subject can spawn a festive event. For a recent breast cancer “fun-raiser," Christine Turner, owner of Body & Sol in New Westminster, British Columbia, decorated the salon inside and out with bras.
How Do You Keep Your Client Information Safe?
Readers respond with ideas ranging from client information binders to keeping locked cabinets.
E-Mail Marketing Clicks With Clients
Salon owners can use e-mail marketing to send targeted, cost-effective marketing messages that build customer loyalty, frequency, and sales.
Grow Through Good Management
By understanding and committing to the principles of good management, your business can succeed and even flourish. Are you doing all you can do when it comes to smart scheduling, customer relations, employee management, and analyzing the numbers behind your business decisions?
Cure the WINTER BLAHS
This holiday season, transform your menu into a winter wonderland of services that tantalize clients’ senses, smooth away their stresses, and moisturize their dry hands and feet.
25 Simple Ways to Promote Your Retail
Discover new methods for increasing retail sales in this article packed with suggestions.
Cut Your Cost to Boost Your Profits
As competition and tough economic times keep service prices flat, salon owners and booth renters need to look elsewhere to increase profits. Learn ways to cut your overhead costs — without sacrificing customer service.
On the Couch Answers Your Salon "Sticky Situation" Questions
“How do I get salon clients to keep their hands off my stuff when I’m not there?”
Dear Donna, Come Back
A letter from an old friend causes me to reflect on what's changed ... and what hasn't.