Learn What Retail Clients Really Want
"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.
SWOT: Analyze Your Business
SWOT means you should ask yourself: What are your Strengths, Weaknesses, Oppportunities, and Threats?
Reader to Reader: How Have You Advanced Your Career?
NAILS Magazine readers share their secrets to success.
On the Road in Chicago
Maxine is a full-service salon contained in a modern, three-story, light gray building.
Darling Starts Canadian Nail Alliance
As an instructor at the Ottawa Academy & West End Academy in Gloucester, Ontario, Tanis Darling has started the Nail Tech Alliance of Canada. One of its goals is to implement a standardized nail curriculum throughout the country.
The Best of the Beauty Web
What does it take to have salon website that’s demand successful? The winner of this year’s Best Website Contest ad runners-up prove that salons can have simple, great-looking sites without splunging on time or money.
It’s a Teen Thing
Don’t think teens have the interest money or loyalty to cultivate as steady clients? Think again: 28.5% of teens ages 13-19 already get regular manicures. Learn why – and how – salons are making teens a popular part of their salon culture.
Specialize or Diversify?
Can nail salons remain successful if they only offer nails?
Open for Business: Doing an Open House Right
Borrow a page from real estate marketers to increase your business’s exposure and capture the interest of many new “buyers” by holding an open house.
What Is Your Best Marketing Strategy?
This month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener.
The Healing Power of Beauty Care
I asked my mother to bring my makeup bag to the hospital. Hearing my request, my doctor said, "She'll be out of here in a week," knowing that when a woman is ready to look her best she's on the road to recovery.
You Can Fire Your Clients
Dealing with a nightmare client isn’t a nail tech’s favorite part of the job, but it can be done in a quick and relatively painless manner. From writing letter to being Straightforward with her from the start, you can Straight that chronic complainer out or clump her for good.
Keep Asking Clients What They Want
Even though it may seem like a client doesn't ever want to change, she usually likes to know that you haven't given up on her.
Training Your Customers
Training and conditioning your clients to behave the way you want them to is both possible and necessary.
A Good Man Isn’t Hard to Find
Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.
Reader to Reader: How do you greet clients when they enter the salon?
One nail tech actually introduces clients to each other while they wait.
Just My Opinion: Sanitation Routines Need to Be Stepped Up
Recorded occurrences of service-related ailments and scrutiny from state boards are on the rise and rightly so.