
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Maxine is a full-service salon contained in a modern, three-story, light gray building.
CHICAGO – Patricia Oropeza, senior editor – Located just a few blocks from Michigan Avenue (the Windy City’s equivalent of Beverly Hills’ glitzy Rodeo Drive), Maxine is a full-service salon contained in a modern, three-story, light gray building. Each floor houses a different section of the salon. Nails are on the third floor, hair services are on the first and second floors, and the spa is on the basement level.
The day of my visit, a construction crew was hard at work renovating part of the second floor, which will be the nail room’s new location in a few months. The nail department is currently housed in a long rectangular room that can be hard to maneuver in at times, says spa director Bonnie Canavino. The new location will be larger and shaped differently, making it easier to accommodate the salon’s 11 nail technicians, eight pedicure chairs, and nine nail stations. The third floor will be converted into owner Maxine Kroll’s personal penthouse.
Although the room will be new, the décor will still maintain the clean, modern, and minimalist look that is visible throughout the salon. And Maxine’s signature nail services will also remain. Although the salon offers the same services throughout the year, Bonnie says the focus changes throughout the months – just like the Chicago weather. During this time of year, services like the White Chocolate Mint Manicure, which comes complete with a cup of hot cocoa, are popular.
Since the salon is located in a high-end area, you’d expect to find equally ritzy clients inside. But all types of clients – ranging from working professionals to teenagers – frequent the salon. And even men visit the salon for services. (The day of my visit, a male client was enjoying a pedicure.) Interesting touches like a unique retail display featuring handbags designed by one of the salon’s employees are more than likely a major part of Maxine’s attraction – not to mention the extensive service menu.
Although it was hard deciding what service to go with, I finally opted for the Vanilla Nut Hot Oil Manicure. I was more than happy to dunk my cold fingers in the warm vanilla, nut, and peppermint-scented concoction. My nail technician, Simona Bratuianu, who hails from Romania and has been at Maxine for six years, made me feel right at home with her warm demeanor. The warm, inviting atmosphere and my perfectly polished nails managed to warm me up.

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.

Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.

A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.

Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.

This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.

Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex

Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex

This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.

Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro

Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.