Got Press?
You don't have to be in New York or Los Angeles to catch the ear of the national press, as long as you have a story to tell and a plan for telling it.
9 Things They Don’t Tell You About Opening a Salon
A new salon owner shares her hard-earned wisdom to help make the process of striking out on your own a little easier.
Reader to Reader: How do you make your services special?
Give them your full attention and never neglect "the little extras."
How to Handle Customer Complaints
We hope these tips on soothing angry clients may help.
On the Couch Answers Your Business Questions
How should a nail tech deal with a client whose family life is disturbing?
How did you come up with your salon’s name?
This month's Reader to Reader column shares the stories of salon naming from amusing to sentimental.
The Gift of Giving Homemade Gifts
The holidays are around the corner and there’s no better time than now to start thinking of unique gifts to give to clients. Show your clients your appreciation with a one-of-a-kind present.
Winning Business Card Designs
The finalists in our Better Business Card contest prove that with a little creativity and innovation, anyone can create a great-looking business card. Not only are they nice to look at, cards can also help boost business when they contain all the necessary information.
On the Couch: Your [Personal] Business Challenges Answered
This month our industry consultant helps owners who are dealing with a tech whose clients want diagnoses and a chronically late client.
The 7 Habits of Highly Successful Nail Technicians
Taking a cue from Steven Covey, author of “The 7 Habits of Highly Effective people”, the NAILS editorial team identified seven characteristics, or habits, of the highly successful nail technicians we’ve met over the past 18 years.
The Beauty of the Internet
Several of the first big-name beauty dot-coms came in like lions in 1999, then went out like lambs in 2000. Beauty on the Internet, though, isn’t about to fade away. What does the future hold for online beauty buying?
Keeping Clients Committed With Loyalty Programs
If it costs five times more to attract a new client than to keep an old one, doesn’t it make sense to spend something on a customer loyalty program? Learn to say thank you to clients in a way that keeps them coming back.
Marketing the Right Way
It doesn’t take much to cater to — and keep — the customers you have.
Create Teen “Know-It-Alls”
Teen People’s recent survey of 9,000 self-appointed “leaders of pop culture” ages 13-21 found that more than 25% of the teens visit a salon for nail care.
You’ve Got Mail
Looking to fill those open spots in your appointment book quickly and easily? Invite your clients to sign up for a “Daily Specials” e-mail.
Targeting Seniors
Baby boomers turning 50 and older Americans are redefining aging. Appeal to them as clients by target marketing, customizing services, and understanding their concerns.
Cosmetics Retailing 101
Afraid of offering makeup in your salon because you aren’t sure how to sell it? Think it’s hard enough selling nail polish to your clients, let along trying to sell them lipstick and eye shadow as well? Think again. There’s more than one strategy to add to your current retail offerings – and your pocket.