At Home in Lebanon
Although Lebanon, Ohio-based The Regency may have spa-like offerings, the salon goes out of its way to give clients a warm and cozy environment where pampering is the norm.
Unredeemed Gift Certificates: No Give No Take
Unredeemed gift certificates are not money in your pocket. Even if the expiration date is past (and the state decides that), the money paid still rightfully belongs to the intended gift recipient.
5-Minute Designs
Whether your clients are requesting some last-minute nail art or you’re trying to get them to try an add-on service, there are fashionable, yet simple-to-do nail art creations that you can do on the spot.
Tiered Pricing: Where Supply Meets Demand
Is multi-level pricing a solution for keeping the best nail technicians satisfied and motivated in their jobs? Some salons say yes, indeed.
Energy Flow Is the key to Good Qi
Feng shui is an ancient Chinese art designed to balance the energy flow in our living and working environments.
The Eleven Client Commandments
Nail techs aren’t the only ones who can benefit from sticking to a code of conduct.
Reader to Reader: How Do You Gently “Fire” Clients?
Suggestions range from being direct to adopting a "three strikes and you're out" rule.
How To Attract A Man
In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.
How Do You Gently “Fire” Clients?
NAILS asks readers how to get rid of clients who are causing more harm than they're worth.
Reader to Reader
Where you send in the questions, and your fellow readers supply their answers. This month, you asked: Do you charge for nail repairs during fills?
We Know What Girls Like
Two things characterize today’s teens — a strong desire for self-expression and the luxury of disposable income. Both spell good news for the nail industry. As more students nationwide are required to wear uniforms, teens are relying on their nails to make a statement about their individuality.
Reader to Reader: How do you market your salon?
Readers share tips on marketing by using everything from advertising to using gift certificates.
The Doctor is “IN” - Establishing a Salon-Doctor Relationship
Finding a good doctor is like finding a good nail technician – people want a personal referral from someone they trust. If you’re still looking for Dr. Right, here are some suggestions from physicians and nail techs who’ve made referral relationships work.
Then & Now
This month, in our look back at images of ourselves and our industry, we focus on advertisements. Although many of these ads look quaint now next to the more recent ads, most of them were still high impact at the time and the best of the bunch.
As I See It: Do Your Own Thing and Do It Well.
Products of the Revolution
NAILS talked to some of the top nail technicians in the industry, and adding our own historical perspective, we came up with this list of product innovations dial have most impacted the way you work today.
It’s the Best Time to Be in the Beauty Biz
Take advantage of these stressful times and cultivate your salon as the one place where technology does not invade, where being the fasters doesn’t necessarily mean being the best, and where clients can take a quick breather before getting back into the rat race.