Norway’s Nuts About Nail Art
Marit Endresen reports that treating nail biters, reinforcing natural nails, and applying silk and fibreglass wraps as well as artificial nails are gaining ground in Norway.
Women are Opting for Manicures Rather than Lunches
A Golden Opportunity: Adding Tanning and Waxing
With proper equipment, skin care education, and product knowledge, you can offer tanning services so your clients can sport the summer-resort look year-round.
NAILS 1ST Annual Graphics Contest
You don’t need to be a graphic designer to run a successful nail business, but attention-grabbing business cards, handouts, and advertisements are great clientele-building tools.
Editor’s Note: We Hear You Loud and Clear
I asked you to help NAILS by completing and returning our reader survey, which we will be using over the course of the year to help us better address your concerns, to help industry marketers better understand you, and to help you better understand your clients and how to build your business.
Editor's Note: It's Showtime
This issue will hit the streets on the first day of the Midwest Beauty Show, smack in the middle of a very busy show season for salon industry professionals. It seems the perfect opportunity to encourage nail technicians to get to tradeshows.
Managing the Twenty-Something Generation
In a new twist on an old lyric, baby boomers are calling today’s youth impossible to manage. Is the new generation of workers bringing us to the eve of destruction?
Full-Service Salon Owners Look to Nails for New Profit Centers
At a recent Intercoiffure gathering, top full-service salon owners share insights on the promise of their nail businesses.
The Joys of Soft Selling
Competition getting hot? Turn down the volume and get a little personal. For today’s clients, superior service and directed dialogue are the fastest routes to sales success.
Servicing Clients Every Three Weeks
Make room in your schedule for new clients, and you'll soon need to make room in your wallet for more money.
Surefire Hiring Techniques
Weigh an applicant’s experience and aptitude, but don’t ignore such in tangibles as her personality and your intuition.
1991 Retail Earnings Jump 22%
Nail salons are retailing salon products more than ever before
Editor’s Note: Independent Contractors, Beware
I suspect that many nail technicians who classify themselves as “independent contractors” may not be at all. I urge salon owners and booth renters to take a closer look at their situation before the IRS decides to take a closer look.
8 Things That Gobble Your Time and How to Starve Them
If it’s your life, why don’t you have time? Here’s what you can do to protect yourself against eight time-wasters.
The Dawning of the Temporary Nail Tech
If the concept of nail technician temporary agencies spreads from our Twin Cities, salon owners nationwide will be able to fill last minute vacancies and keep customers happy.
Editor's note: Learn More, Earn More
Nail technicians, who continue their educations actually earn more money on services than technicians who do not take classes.
Salon Soap Operas
Don’t let squabbles, rivalries, and gossip turn your business into “As the Salon Turns.”