How To Promote and Brand Your Beauty Business Every Day Of Your Life
Entrepreneurs who are set-up to succeed are the ones prepared with a 24/7 marketing mentality. Here's how to do that while still maintaining a work-life balance.
Technology in the Nail Salon
With all the advances in technology in recent years, the salon industry has tried to step up its game as well. Gelish talked to nail pros about the importance of technology and how it can help make their jobs easier.
If Your Dream Is to Launch a Beauty Product, Here's How to Make it a Reality
Have a great idea for a new line or thinking about launching your own product? It's hard to know where to even start. Get expert advice from Cody Fullerton, vice president of business development at Prime Matter Labs.
6 Money Management Moves for Successful Salon Ownership
Oftentimes, salon owners cringe at the thought of looking at their finances. But you know it’s important. In order to make financially sound business decisions, it is essential for every salon owner to take the necessary steps in managing their finances.
Vagaro Success Story: Redefining Organization & Culture in the Salon Industry
Salon 77 West’s structure and culture has been transformed by working with a trusted technology partner. Learn what features have made the most difference to the salon's culture, business, and successful operation.
Salon Pro Tips for a Recession
How does a recession affect a salon professional, and why should you care?
How to Avoid Being a Victim of a Salon Scammer
In a Dine-and-Dash fashion, a young woman strikes two Chicago salons, booking expensive services and ducking out before she pays the tab. Find out how you can protect yourself from this scam.
Are You Running Your Social Media Or Is Your Social Media Running You?
I speak to hundreds of beauty pros weekly and many are truly struggling to stay in business and get a clientele. So here I would like to give you my view of what social media is... and what it is not. Along with some tips & tricks to make your posting life easier.
Nail Business Basics: An Expert's Quick Take on What You Need to Know Now
The voice of experience is always valuable. We asked Chloe Nelson, lead manicurist and coordinator for the Woodhouse Spas, to share some short answer to some very basic nail business questions. They include must-know skills, to pricing strategies, and even what's trending.
Do You Know Your Investment Time Horizon?
Investing in yourself and your future is made easier when you understand the language. Each week, Anna Manukyan helps us feel more confident in talking money matters, and breaks down key terms, making them easy to understand and act on.
Salon Finance
A crash course on the important things to consider, and common mistakes to avoid, when it comes to money flowing in and out of your business
Understanding SEO and How to Leverage It
Boosting your SEO so your salon lands on Page One of Google's search results can make a world of difference to the number of new clients you lure in. Imaginal Marketing's Lauren Bakos walks you through the basics.
Making Payment Processing and Tipping Convenient for Today’s Client
Delivering excellent customer service in the salon begins the time your client walks in and ends when they leave your salon. Rudy Moser, owner of a.salon in Chicago, discusses how he uses integrated software, takes American Express cards, and handles credit card tips to provide world-class customer care to his clientele.
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The Road to Independence
Learn from those who just recently went independent, as well as those who have been doing it for years, what it’s REALLY like to take the leap to becoming an independent salon professional.
Nail Techs Offer Advice to Newly-Licensed Nail Professionals
To the question, "What is one piece of advice you'd give to someone who is just starting out and newly-licensed?" there were many great responses.
Avoid These Red Flags When Filing Your Taxes
Advice for the independent beauty professional on what you can reasonably deduct and what you generally cannot. As always, seek the advice of your own tax preparation professional for your personal tax needs.
Make Your Money Work for You: The 5 Questions to Ask a Financial Advisor
You wouldn't start a hair service without a consultation, right? Well, asking the right questions of a financial planner will help you get on the same page with them so you can get your money working for you!