The Coaching Chronicles: Installment #2, Add-on Services and Referrals
In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.
Is Your Business Drying Up?
With the country facing an economic slowdown of mass proportions, many in the industry are having to adjust the way they do business. But how much of our financial concerns can be blamed on the economy — and how much is simply the result of a change in the industry?
Let’s Do Lunch
The lunch hour presents a unique time slot for you to draw in new customers who can try your salon “with no strings attached.” It’s also a time for regulars to pop in for a quick treat between their regularly scheduled appointments. Here are some great service ideas that’ll tempt clients.
Can Doing Nails Make You Fat?
Staying active has to be a conscious effort. We can’t hold our jobs totally responsible for our weight issues, but they do play a role. I’ve seen from personal experience the effect of a sedentary job.
by Hannah Lee
Are Jeans and Sweats Up to Code?
Whether or not your salon has an official dress code, there are expectations that a certain standard be maintained. Just what that standard is may depend on the atmosphere, size, and location of your salon. We asked techs if there is ever a time when old jeans or sweats are appropriate attire for the salon.
Pick a Color, Pick a Stick
This clever idea for displaying polish colors allows a client to pick a color on a stick and hold it next to her skin, and the bouquet of nails makes a lovely focal point too.
by Judy Lessin
Milady U Provides Online ConEd
Milady U offers a new slate of online courses for professionals in the salon and spa industry.
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BACKSCRATCHERS Salon Vac system
Attractive curved front, available in hundreds of colors, matte or gloss finishes, access from the back. When you place your order, our customer service department will contact you to assist in your selection of unit color and finish. Visit www.backscratchers.com (Resources/Downloads page) to download the Salon Vac brochure.
The Mobile Spa Pedicure DVD
Two new DVDs — The Mobile Spa Pedicure and The Mobile Spa Manicure — show how to perform nail services in 30 minutes in a mobile setting.
Mystery Shopper Checklist:
You can’t fix it if you don’t know it’s broken. Make the most out of a mystery shopper program by gathering the most relevant information about your salon and be on your way to creating stellar customer service.
Strategies for Weathering the Economic Storm
Neil Ducoff, CEO of Strategies, gives a little economic advice.
Heard It Through the Grapevine: Recruiting Techs
To hear salon owners tell it, recruiting new techs is no easy feat. To help, we asked techs to tell us how they learned about their current position. More often than not, the connection was made through informal networking.
Is the Nail Industry Really Recession-Proof?
Whether we’re in a true recession is up to who’s doing the reporting, but what are the indicators in the salon?
by Hannah Lee
Come Back Here
It costs a lot more to gain a new client than to keep an old one.
Organic Moisturizing Oil Candles
These candles melt into a moisturizing lotion to do double work for you.
Back Where I Belong
What happens when techs leave the business only to realize they miss their first love? Meet some techs who re-entered the nail industry after a long absence and see how they rebuilt their business and dealt with changes in the industry.