Competitor Lorena Marquez Returns
Entity's Lorena Marquez comments on her return to competition after a three-year break.
A New Spa in Town
Forging new ground in Chicago, the owner of Nail Fetish Inc. is learning, looking, and listening for the best ways to make a great spa and clients are singing her praises.
Would You Like to Book Your Next Appointment?
A salon owner discovers that getting clients to pre-book is an educational process for both the tech and the client.
Retail Boutique: Lip Wear
It’s smart to retail items that go hand-in-hand with your nail services, like polish and hand lotion, but if you go beyond these basic retail items, it can really set your salon apart from the pack. This month, we’re featuring lip wear. From tasty lip glosses to exfoliating lip scrubs, and even some lipstick shades, these products will keep your clients puckered up.
On My Mind: Girls Just Want to Have Pedicures
have you considered adding a few youth-focused services? They don’t need to include as many extras and you can charge a lower price so it’s affordable.
by Hannah Lee
Weather Any Financial Storm With Planning
Those feeling the pinch of these uncertain economic times may take issue with the old adage that the beauty industry is recession-proof. Being recession-proof, says Strategies’ Neil Ducoff, has nothing to do with the industry and everything to do with business planning. Here are his strategies to recession-proof your business.
SpaRitual Education Essentials for Spa Professionals - Part 2 of 3
SpaRitual offers progressive concepts designed to treat mind, body, hands, feet and nails.
SpaRitual Education Essentials for Spa Professionals - Part 1 of 3
SpaRitual offers progressive concepts designed to treat mind, body, hands, feet and nails.
Our Own Worst Enemies: Dealing with Bad Coworkers
The coffee pot is on and dry, the retail area is dusty, and your coworker is happily filing the nails of one of your favorite clients. You are not alone. Nail techs just like you are facing the same issues in salons around the globe. Don’t let that bad coworker get your panties in a bunch. It’s time to band together and take back the salon.
To Share or Not to Share
There’s no question workplaces have become more casual, but not all traces of professionalism have been erased. How do you maintain your professionalism when your personal life has become difficult? The challenge for techs is in knowing where to draw the line between personal and professional when the two are so closely connected.
Education Leads to Retail Sales
Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.
On the Road: Sugarcoat, Atlanta, Ga.
Sugarcoat: A Nail and Beauty Bar in Atlanta’s Buckhead neighborhood stands out amongst the other boutique, upscale, and discount salons in the city because it’s developed a unique brand that’s reinforced through every aspect of its business.
by Sree Roy
On My Mind: Are You Focused?
by Hannah Lee
Retail Boutique: SPF Products
The sun-drenched days of summer are here, and along with them, harsh UV rays. This month, we lay out an assortment of SPF products that clients can use while they enjoy the outdoors.
Reach Out to Your Instructors
Salon success handbook advises it is important to develop a working relationship with trainers in the industry.
The Upscale Pedicure Sandal ®
The way to a perfect lasting pedicure and a great retail product
Classic Montage Shopping Bags
Action Bag’s new Classic Montage Shopping Bags are upscale modern bags to get you noticed.