As I See It: The Conversation Never Ends
A fond farewell from Cyndy Drummey and her "As I See It" column.
On My Mind: Your Wish Was Our Command
With changes on the horizon, NAILS Magazine's 25th anniversary is a fitting time for reflecting on its past and envisioning its future.
by Hannah Lee
Retail Boutique: Candles
It’s smart to retail items that go hand-in-hand with your nail services, like polish and hand lotion, but if you go beyond these basic retail items, it can really set your salon apart from the pack. Each month, we’ll feature unique retail items that your clients will love.
Cuccio Helps Rev Up Your Revenue
Five marketing tips to push your salon to achieve extraordinary results.
Spa Consultants on Call World-Wide
Three business-savvy spa consultants offer support to Star and Cuccio Naturalé customers.
Service Providers Turn the Tables
Owner exercises good business sense by treating her employees to sample services at other salons.
Salon Swap
Two brave techs traded spaces — and clients and product lines — for one day. Here’s their account of what happened…
by Tim Crowley
The Wisdom to Know the Difference
Late clients, bad bosses, staffing woes — nail techs often face situations that are out of our control. Sometimes we are able to gain control; other times we need to resign ourselves to our limitations and learn from the experience. Balance comes from knowing the difference.
Have Tools, Will Travel
For nail techs who are constantly on the go, their box of tools may be the only constant in their lives. Traveling techs share their toolkit must-haves that help them thrive while on the road.
Nails File: Knit Waist Bags
A Taste of Southern Hospitality — in Seattle
In a bustling, shop-filled area of Seattle, Julep Nail Parlor offers an oasis of a space where girlfriends, moms and daughters, and couples can reconnect, celebrate, and be themselves.
NAILS Readers' Choice Awards 2007
We asked and you told us what your favorite products are. From acrylics to wraps — and everything in between — NAILS announces the winners of our fourth annual Readers’ Choice Awards.
Point of View: Do you think it’s beneficial to target niche clientele?
Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?
All I Want for Christmas
We asked nail techs to tell us: When it comes to your professional life, what gift would you most like to receive?
Point of View: Should retail sales be a top priority in the salon?
Says our employee representative: Meeting more of a client’s needs through retail will make her more likely to stay loyal and to send referrals.
There’s No Place Like Home
Home-based salons offer techs flexibility, tax relief, and independence. We asked new and seasoned techs who took the plunge how they handled issues that are particular to home-based salons.
Customer Service Begins With Client Consultations
Take full advantage of the first step in building a professional business relationship. Consultations create a rapport with clients and help you select the most appropriate services and treatments for each individual.