Tech’s Book Shares Client-Building Secrets
Educator and nail tech, Dawn Bassett, shares her tips on successful marketing, promotions and networking.
Be the “Best of” Your Town
Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.
10 Ways to Make Your Salon Holiday [Shopping] Destination
You’re competing against the discount dollar store and the high-end boutiques, but with a little creativity, you can create a buzz around your salon – and not just the services – that will keep people long into the New Year.
Reader Tells Techs (and NAILS) to “Get a Clue”
Everyone talks about the great promise of retailing, but to hear about the challenges from someone in the trenches is a reality check.
Reap the Rewards of Local Cosmetology School Involvement
Getting the "pick of the litter" of top graduates is just one of the benefits of working closely a local cosmetology school.
10 Ideas For Handling Rapid Expansion
This is what you’ve been waiting for. You have a full book and clients waiting. So, what’s the problem? The problem is you need more space for nail tables, a way to manage a heavier workload, and capital to fund the expansion. Fortunately, solutions are near at hand.
Twenty-Five Bright Ideas
Always trying to think of new ways to help differentiate your salon from the pack? Here’s a compilation of truly unique ideas from other salons to inspire and excite you.
by Sree Roy
I Have an Idea
This special Idea Issue of NAILS is chock full of new ideas and places to find inspiration. Use it to get your creative juices flowing.
by Hannah Lee
Let the Ideas Flow
Everything grows better in fertile soil. It’s time to start enriching the salon atmosphere to get the most valuable and productive ideas yet. Whether you are the owner or an employee, there is always room for new ideas.
Is it Wise to Share Ideas with Other Salons?
We asked a salon owner, an employee, and a both renter this very question, and receive three different responses.
5 Things I Learned From.....
We often profile salons and nail technicians who we believe are doing great things. We choose interesting stories within the industry in order to inspire you and get your creative juices flowing. But the salon industry isn’t the only place you should be looking for inspiration and ideas.
Can One Of These Emerging Salon Chains Become the “Starbucks of Nails”?
Many have tried — and many have failed — to do for nail salons what Starbucks did for coffee shops. Our report shows that it’ll take innovative hiring, a simple and consistent sanitation program, and a major consumer PR campaign in order for a salon chain to become the name that clients most trust.
by Sree Roy
Things I Learned in School That Are Best Forgotten
Nail technology school tries to give techs a good foundation for a successful career, but it often falls short. We polled a few of our peers – fellow nail techs and educators – to find out what gems of misinformation they encountered as students and as trainers.
Could a New Word Invigorate Salon Retail?
What if, instead of calling things like cuticle oils and nail strengtheners “retail products” and suggesting that you “retail them,” we call them “take-home products” that you “recommend”?
Websites That Work for You
Clients can’t come to you if they can’t find you. With a little know-how, you can greatly improve your salon’s ranking on popular search engines like Google and Yahoo. Learn what easy steps you can take so these search engines help to build your business for you.
The World at Your Fingertips
Ever dream of traveling the world with just the clothes on your back and your professional travel kit? Here’s what you could expect to find if you were a nail tech (or a client!) in other parts of the world.
5 Things You Aren't Supposed to Say About the Nail Industry
Cyndy Drummey tackles a few industry sacred cows in this award-winning editorial.