Retail: The Most Misunderstood Word in the Nail Industry
Educate clients constantly about the products you use. Wouldn’t clients be more interested in trying items that they knew a lot about?
Enhance the Service by Retailing
Forget everything you think you already know about retailing. If you think retailing is selling, you have to get rid of that notion.
The View From The Top
The finalists and winner in NAILS Salon of the Year [5+ Nail Technicians]
A Rose By Any Other Name...
You know you’re doing something right when you’ve been open for just two years and you have already been a NAILS Salon of the Year finalist two years in a row – but this is the case with this year’s Salon of the Year (1-4 Nail Technicians) winner.
Cosmetics Retailing 101
Afraid of offering makeup in your salon because you aren’t sure how to sell it? Think it’s hard enough selling nail polish to your clients, let along trying to sell them lipstick and eye shadow as well? Think again. There’s more than one strategy to add to your current retail offerings – and your pocket.
Stealing Time
Do you ever wish the clock had more hours in it so you could get all of your work done? You’re not alone. Here, nail techs and industry professionals give the scoop on how they save a few extra minutes each day.
As I See It: Would You Go 7,000 miles for Your License?
How come the license that has become a symbol for professionalism halfway across the globe doesn’t hold the same cachet in this country?
As I See It: Provide Pampering AND Service, Not a Guilty Pleasure
As salons approach their busiest season of the year—traditionally the high season for gift certificate sales as well—it’s not a bad idea to think about how to make the most out of gift certificate sales and hot to turn those potentially one-time clients into long-term clients.
Reader to Reader: What kind of relationship do you maintain with cosmetology schools?
Says one reader: "As a state school coordinator for OPI, I keep in contact with privately owned beauty schools, community colleges, and high schools that have cosmetology programs."
Internet Techs Wake Up With Tom Holcomb
I recently attended the Premiere Beauty Show in Orlando, Fla., where I attended the first annual NailTech Internet Breakfast.
by Hannah Lee
Click, Snap, Scan
Greetings from the Internet. Here’s a quick survey of what’s been going on in cyberspace when it comes to nails.
Global Nail Exchange Plans Set of Standards for Nail Industry
Opening Your Own Salon [A Resource Checklist to Determine If You Are Ready]
Do you have what it takes to open your own salon? Or are you at a loss as to where you should even begin? What you need are the general principles and practices of salon ownership and a checklist to evaluate your. With all of the media available today, resources abound when it comes to opening your own salon.
Scouting Out the Competition
Other salons are great places to get clues about what you’re doing wrong and a better idea of what you’re doing right.
The Empire Strikes Back
Mario Tricoci has done it again, and this time he has spared no expense in the nail department.
Selling Out [A Step-by-Step Guide to Selling Your Business]
Thinking of retiring to that Greek island some time this year? Before you pack up your equipment, stop to consider how much hard work has gone into building you reputation and your clientele. You may not realize it, but you are sitting on a small gold mine.
As I See It: A Memo to Beauty Distributors RE: Selling Nails
An experienced nail technician with a full book generates $4,000 or more per month in service sales alone, and she is usually responsible for her own product purchases.