Editor's Note:You Don't Need Hard Candy to Sell Retail Polish
Why is it that nail salons are not selling record-breaking amounts of nail polish themselves? Because they’re not trying.
Pros Pick Noteworthy Polishes
Nothing is more sublime than an OPI Grand Canyon Sunset.
Beauty Systems Group Acquires F.H. Loeffler
Gary Winterhalter announced that it has acquired F.H. Loeffler Company.
Reader to Reader: How Do You Market Nail Services for Men?
"In the nail industry there are two types of men: businessmen who like to have manicured nails and men who think that manicured nails will look feminine."
Ascent of a Woman
Angie Coey dreamed of a business that would reflect her eclectic tastes and high standards. Six years later, The Polished Image captures her vision of a first-class Canadian salon.
Industry Groups Collaborate on Cosmetology Standards
"When salon owners hire someone directly out of cosmetology school, they can be assured that person knows the basics.”
Support System is Central to Success
Despite being totally deaf, Melissa Phillips has been a total success in the cosmetology business.
Multi-Talented Tech Is Wired
Debbie Doerrlamm was the first nail technician to establish a commercial site for nail technicians on the Web.
HANDS Across the Water
A unique vehicle brings nail care to the people of New Zealand.
How Less Time = More Money
"These meetings have created the simplest, yet greatest management changes we’ve made in years.
Editor's Note: the Salon of the Year Awards
The presentation of your Salon of the Year packages was magnificent, the warmth and sincerity of your essays and letters was deeply touching, and the chance to get a glimpse into your businesses and your lives was a rare and special opportunity for all of us.
We Aim to Serve You Better
Try as we might, the staff of NAILS does not know everything there is to know about nails. The daily ins and outs of the business are something only professionals working in the field can really know. That’s why NAILS invited a prestigious group of individuals-salon owners, nail technicians, and educators-to act as our Editorial Advisory Board. Members of the board will suggest article ideas, provide expert counsel, and keep us up-to-date on trends, salons, and people worth noticing. By way of introducing them to you, we’ve asked them to share their own professional achievements and their thoughts on the biggest challenges facing the industry.
Got a Question? Ask Suzi!
Suzi Weiss-Fischmann, executive vice president and artistic director of OPI Products, worked in the fashion industry for 10 years in manufacturing, design, and style. This month, she has asked to respond to some common questions she hears in her frequent travels to nail salons across the country.
Look at Us Now: NAILS Redesigns Magazine, Launches New Logo
We have redesigned our magazine, almost from cover to cover, starting with our logo. We set out to develop a logo that was contemporary, elegant, and bold, and still said it all perfectly succinctly: NAILS.
“You’re soaking in it”
It’s the TEMPS vs. the PERMS
The idea for the one-year-old cosmetology personnel agency grew out of DeVenuto’s own experience as a salon owner who often wished she could find temporary help.
Adapt Or Perish; It's The Way Of Business