Heat Up Retail Sales Year-Round With Seasonal Sensations
You’ve got to explore what particular products traditionally sell best seasonally. You can then fine-tune your actual selling strategy to suit your geographic area, your clients, and their particular needs.
We Are a Reflection of You
We have invited some of our industry’s finest nail technicians and salon leaders to write new, regular columns and articles for us.
Are You Ready For The Reality Of Salon Ownership?
Our salon’s job application asks nail technicians. “Where do you see your self in five years?” Often the answer is, “Owning my own salon,” which always makes me think, “Holy smoke, do you have any idea what you’d be getting yourself into?”
Where Is Everyone Going?
Is a migrating workforce threatening the future of the nail industry? Or is it only a case of the strong surviving? A NAILS survey reveals what temptations and frustrations motivate nail technicians to leave the industry.
The Success of Booth Rental Lies in Professionalism
Some people insist that booth rental is destroying our industry; others maintain booth rental is keeping our industry economically viable. No one sits on the fence on this issue. But no matter which side of the fence you choose, what used to be a trend has turned into a reality.
One On One
At some point in every nail technician’s career, she will have to choose between working as an independent contractor or as a salon employee.
Retailers Reinvent Themselves
Major department stores are revamping their sales and merchandising techniques to entice value-driven customers. What does this mean for salons?
Nail Watch ‘94
Nail manufacturers council members showed the nation’s top beauty editors step-by-step how beautiful nails are achieved.
Is Franchising For You?
When you buy a franchise, you are buying a salon’s blueprint for You provide the manpower and day-to-day dedication, and the franchisor provides the expertise on how to run the salon.
Clients Come In From The Cold
Rain nor sleet nor snow could keep most clients away from the salon during this past winters record-breaking snowstorms.
Editor's note: Set a Goal, Write It Down, Then Do It
Setting a deadline for yourself not only fuels the fire in you to get the thing done, it allows you to set smaller, interim goals that will help you achieve the bigger one.
One On One
Frustrated with the lack of qualified professional nail technicians, Diane Laird saw to it that the entire cosmetology school system in New Hampshire changed.
Sales Talk That Sells
Did you know that you already have the skills and client trust you need to successfully sell services and retail products to your clients? You are a service professional-a “people person”—someone who knows how to talk to clients about their specific needs and to offer solutions.
When the Salon Is a Family Affair
Job stability, flexible hours, and the opportunity to share family values and long-range goals motivate many families to work together.
Backscratchers Celebrate Success, Honors Employees
If Your Table Looks Good, You Look Good
Your workstation layout reflects your level of professionalism. If you keep your manicuring table setup as top-notch as your skills, you’ll get ... well, respect.
How Do I Discourage Salon Gossip?
This month's reader to reader column offers suggestions including simply talking directly to the offender.