Retail Boutique: Gift Wrap Items
Keep your clients out of the crowded stores and in your salon this holiday season by selling gift wrap and boxes topped with ribbon and bows.
Educate Your Front Desk
Front Desk Strategies is a three-part bundle of educational recordings from salon consultant Lisa Marie Arnold.
Reader to Reader: How do you show your clients you are thankful for them?
Around the holidays it can be a good idea to show extra customer appreciation.
Opting In — A Second Look at E-mail Marketing Campaigns
E-mail marketing is one of the best, most cost-effective ways to help spas and salons grow. When properly utilized, e-mail marketing campaigns can be an effective tool to promote products and services, increase client retention, and bring in new clients.
Pop Goes the Gift Card
Your salon gift cards are probably on everyone’s wish-lists this year.
Music to Your Ears
This juicebox-sized speaker works via wireless technology to fill your salon with high-quality music.
Did You Get Your Copy of The Big Book?
NAILS’ 2013-2014 Big Book is the ultimate resource for those in the nail industry. With information on the latest statistics and trends, this annual issue also contains a state board directory, salon safety guidelines, and a marketers directory.
Nail Art Without Limits
“Our motto is ‘nails with endless possibilities.’ We do whatever we can to live up to that,” says Tanaya Middleton, who owns Treasure Nothing Better Nail Studio in Baltimore, Md., along with her partner Sheena Smith.
Sweet Scrubs
Whether you’re using them in your services or retailing them for use at home, clients will love the delightfully packaged single-use scrubs from BonBliss.
Do You Put Clients Last?
Author and businessman Joseph Callaway points out 10 ways well-meaning business owners may be selling their customers short — and shares the deceptively simple solution to erasing these habits once and for all.
Healthy Hair Complex
A natural fit for your retail section, Hairfinity Healthy Hair Complex is a natural dietary supplement formulated with essential vitamins and nutrients for beautiful, healthy hair.
No More Phone Tag
Let your clients book online with Schedulicity (www.schedulicity.com).
Responding to Your Yelp Reviews
Through sites like Yelp, word-of-mouth about nail salons now reaches millions of people online in a matter of seconds.
Customer Convenience
At Va-Va Varnish in San Diego, Calif., if you don’t have change for the parking meter, the staff will cheerfully fill your meter and charge the amount to your credit card.
The Art of the Client Consultation
Client consultations give customers an opportunity to build trust and verbalize expectations. Learn why they’re important and how they improve the overall client experience.
Why I Choose a Salon
We asked clients what little details make a big difference in determining which salon they pick over another. Their answers may surprise you!
Nails: The Guilt-Free Treat
“Even for those on a tight budget, nail products offer a relatively guilt-free treat with the power to change their options.”