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Business|Articles|Feb 20, 2020

Celina Ryden Says Stop Nail Shaming

People are getting more and more creative when it comes to shamin people’s nail work and it has starting to damage the industry in the way that people lose their passion or get too afraid to post their work on social media at all.

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Business|Articles|Nov 25, 2019

On My Mind: The Future of Beauty

When it comes to nail products, the link between professional and consumer is undeniable. I have been to several industry events that catered to both pro and consumer, but recently I attended FounderMade Discovery, an event geared solely toward the future of consumer beauty, wellness, and food.

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Business|Articles|Nov 15, 2019

On My Mind: Creative Leadership

I recently took my first MasterClass. I signed up when I saw that Vogue’s legendary editor-in-chief Anna Wintour would be talking about creativity and leadership. Here are some of the takeaways from the class that resonated with me the most — and that I think can be applied to doing nails as well.

Business|Articles|Oct 24, 2019

How to Make Your Salon a Judgement-Free Zone

By opening their hearts and minds, owners are creating cultures that embrace diversity. They're creating safe spaces that welcome transgender clients, building private rooms that protect a religious client's need for modesty, and hiring team members that can speak the languages reflected in their clientele. In turn, they're discovering their judgement-free attitude is a solid business strategy.

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