Business
30 Nails to Commemorate 30 Years
10 nail artists offers their own takes on NAILS Magazine’s 30th anniversary — from incorporating the traditional gift of pearls to creating her own spin on a favorite NAILS cover to showcasing what the magazine has meant to her over the years.
Gelish Sponsors Drag Racer Ashley Sanford
Nineteen-year-old Top Alcohol sand drag racer Ashley Sanford can claim Gelish Soak-Off Gel Polish as her main sponsor.
L.A. Hair: Season 2 Sneak Peek (Now with a Nail Tech)
Season 2 of L.A. Hair welcomes nail tech Naja Rickette to the boisterous mix at celebrity hairstylist Kim Kimble's Los Angeles salon. Catch the season premiere June 6 at 10 p.m. on WeTV.
Why They Skip the Salon
A study by market intelligence firm Mintel found that expense plays a large role in why women do their nails at home, but it is not the only issue.
Huffington Named PBA Business Forum Keynote Speaker
Author, entrepreneur, and media mogul Arianna Huffington will be the keynote speaker at the 2013 PBA Business Forum held during PBA Beauty Week.
Techs Publish Nail Art How-To Book
The founders of the popular blog, Hey, Nice Nails!, nail techs (and sisters) Donne and Ginny Geer have joined forces to bring readers Nail Candy.
Richard Hurter Acquires Kupa Inc.
Richard Hurter, who has been the driving force behind Kupa Inc. for the last 20 years, was a partner and has now acquired the entire company.
Retail Boutique: Gifts for Father’s Day
Let customers say happy Father’s Day with everything from beef jerky to leather goods. Whether practical or sentimental, these gifts are sure to brighten up any dad’s day.
Father’s Day Nail Services
The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.
Is Merchant Cash Advance Right For You?
Merchant cash advances are easier to get than traditional bank loans. Advantages include quick funding and a repayment schedule that is tied to the salon’s cash flow.
My Other Life: Dori Swope, Juggler
A nail tech at Essence Hair Salon in Pasadena, Calif., Dori Swope first learned to juggle at age 16 when she was taught by a cute boy who lived nearby.
by Judy Lessin
Bridal Ready
It’s the biggest day of your client’s life. It could also mean big business for you, as you prepare to do the nails of the bride, her party, and possibly even those of the groom. Helping your client nail her big day is a process that could begin months in advance. Learn what you have to do to prepare yourself and your bride for nails that will live on in photos happily ever after.
by Beth Livesay
Why Customers Really Buy Retail
While it is always useful to know the origin and behavior of specific product ingredients, customers are generally interested in a very narrow range of information regarding consumer goods.
5 Things You Should Ask Your Nail Biting Clients, and Why
Use the information you gather from your consultation with nail biters not only to decide what you should do in the salon to help them break the habit, but also to educate them on the things they should be doing at home to guarantee their success.
When They Can’t Get to the Salon
LeChat’s Gel Polish On The Go Kit is the perfect retail item for clients who travel frequently or just can’t make it into the salon now and then.
She Sells Gel Overlays
The fact that all her clients have their own nails is the direct result of a marketing decision Walters made a few years ago.
by Judy Lessin
High-end Salon Brings Nail Art to Aberdeen, Scotland
U.K.-based salon Polish Nail & Beauty is turning heads with free-hand nail art, a steady flow of industry awards, and brand involvement.