Business
The Salon Inspector Says …
Clean your station after each customer. No exceptions.
The Beauty Collective: A Learning Experience
Sometimes a new service or a new tech just isn’t ready for primetime. That’s why Audra Senkus and Gabrielle Ophals developed the concept of “The Beauty Collective” at their New York City-based salon Eve.
Get Insured
FastBusinessInsurance.com, a web portal specializing in small business insurance owned by Sadler & Company, now offers nail salon insurance policy quotes in all 50 states.
Don’t Buy the Lies
In the book, Lies Salon Owners Believe and the Truth That Sets Them Free, Lok, a salon owner, and Richoux, a marketing coach, set out to debunk the seven lies they claim are holding salon owners back.
Websites Worth Watching: Clickbook.net
Save time and win more customers with 24/7 online booking.
Become a Mini Recycling Center
This is a perfect time for your salon or spa to become a recycling resource for small items such as batteries or cell phones.
Vintage-Inspired Cosmetics
CEO Gabriela Hernandez designed Bésame’s red-and-gold containers, which are made of gold-plated nickel.
File Under Fabulous
Put your solid-colored nail file down for a few minutes to peruse these adorable decorated options.
by Sree Roy
Neon Beauty Tools
Tweezerman's Slant Tweezers were listed in Lucky Magazine's February 2012 list of new (and neon!) beauty products for quality makeovers.
Nail Salons Are For Lovers
What’s the quickest way to a client’s heart? Is it through endearing nail tech personalities, attention to smile lines, or wham-bam Valentine’s Day salon specials?
by Tim Crowley
ISSE 2012 (Long Beach, Calif.)
The 2012 International Salon & Spa Expo Long Beach (ISSE Long Beach) saw an energetic crowd of over 40,000 beauty professionals (up slightly from 2011) from around the world attend the show.
Rich in Culture and Color
Torrance, Calif.-based salon Gemist, owned by nail artist Meg Kaehler, incorporates Japanese-style services for customers, attracting an international clientele and those who favor nail art over nail maintenance.
Behind the Scenes: Creating the February 2012 Cover
Gorgeous nails, good composition, and a photogenic reptile — those are what earned Rolla, Mo.-based nail tech Sarah Petersen a coveted spot on this issue’s cover.
Out of Sight: Attracting Clients to Your Hidden Salon
Moving On Up: Tucked inside and out of view, these salons seem to defy the first rule of business: location, location, location. How do salons succeed when they’re several stories up and out of sight?
Salon Window Displays: 6 Examples
Turn passers-by into walk-in clients with a creative window display. Six salons share the displays that work for them.
Marketed-to-Men Nail Polish
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
On the Road: Ki Nail Bar & Organic Spa, Los Angeles
Learning from its 3-year-old sister salon (Chi Nail Bar), the newly opened Ki Nail Bar in downtown Los Angeles reflects owner Fawn Ton’s experience in growing Chi, while making itself distinctive by targeting a different demographic.
by Sree Roy