Business

Etsy Buys to Help Your Business

Nail tech Redd Flythe offers guides and coloring book downloads on her Etsy site.

How to Grow Your Social Media Following

While you have some downtime, here are a few key takeaways to grow your social media following on Facebook, Pinterest, Instagram, and YouTube.

Everything You Need to Know About Press-Ons

Lauren Wireman breaks down everything about press-ons to help your business.

How to Sell Press-On Nails

Paola Ponce discusses press-ons as a viable business.

Six Ways to Stay Connected to Clients During Quarantine

Don't totally social distance from clients due to quarantine. Here's six ways to stay in touch.

Are Press-Ons the New Way to Do Business?

With clients not coming into the salon regularly, are press-ons a way to generate income and satisfy client demand?

Restructuring Your Commercial Lease in Times of Crisis

Minerva's Jeff Grissler offers some solid advice about restructuring your commerical lease during the COVID-19 crisis, then visit our resource center to download his template to get you started.

Getting Clients Back Into the Salon

With most salons being shut down, nail professionals are looking for ways to bolster their income despite their doors being closed. We asked what nail techs are doing to ensure business upon re-opening.

Help Your Clients With DIY Nail Tips

Nail professionals can use social media to supply clients with DIY info to hold them over until the salon re-opens.

11 Things You Can Do While Not Taking Clients

Several salons have shut down due to COVID-19, but that doesn't mean you can't work on business matters. Here's 11 things you can do for your business while not seeing clients.

On the Road: Nail Junkie

Former NTNA competitor Dana Cecil renovated this historic building in New Philadelphia, Ohio, turning it into an art haven for nail junkies.

Three Tech Trends to Enhance the Client Experience in 2020

When you hear “technology,” what comes to mind? Computers? Apps? Gadgets?

Sponsored by STX

Celina Ryden Says Stop Nail Shaming

People are getting more and more creative when it comes to shamin people’s nail work and it has starting to damage the industry in the way that people lose their passion or get too afraid to post their work on social media at all.

Using Influencer Marketing to Bring in New Clients and Build Your Brand

If you can build a small yet dedicated following on social media, you could become a “micro influencer,” gaining exposure, growing your clientele, and building your brand.

Salon Labor and Wage Laws Focus of PBA Symposium

Beauty experts took a deep dive into compliance for owners. The event was sold-out.

Accepting Mobile Payments With a Point-of-Sale System

How do you set up your salon to accept mobile payments? Consider using an mPOS — a point-of-sale program on a portable device that functions the same way as a register would.

Get To Know: Joanne Sorbello

Learn more about celebrity nail artist, editorial artist, NYFW regular and salon owner Joanne Sorbello.