Business
Make It a Man's World
Here are some products specifically for men, and some tips on how to get those guys into your salon and keep them there.
Products by Nail Techs, For Nail Techs
Proving that necessity is indeed the mother of invention, these nail techs have created a wide array of products that are perfect for the salon. This gallery is an expanded version of the article in the January 2010 issue of NAILS Magazine.
My Little Black Book (And Other Organizational Secrets)
Nail techs share how they keep their work spaces clutter-free and ready to go.
Franken-Web: 17 Awesome Salon Website Features
Stitched together from the best of the web, the Franken-Web is a compilation of 17 awesome salon website features we’ve found online. Use these examples to inspire your own salon website, and watch your business come alive.
To the Last Drop
NAILS collected estimates from 11 professional nail companies of typical usage for common-sized containers.
Steps to Hosting a Salon Party
ManiPediCutie! (MPC) in Hermosa Beach, Calif., shares its timeline for hosting a successful mani-pedi party. (MPC should know — they host about 10 parties a month!)
Just My Type: Catering to These Four Common Client Types
Get the down low for how to cater to four common client types — the glamour girl, control freak, escapist, and eco-conscious client — with nail styles, colors, services, and more that are fine-tuned to the needs of each.
Winter Product Jubilee
There's no time like the present to roll out the new holiday-themed sets and sweet-smelling treats that clients wait for all year. This festive time of year is perfect for offering special gifts and holiday services that are sure to appeal to the merrymaker in everyone.
Brush Stroke of Genius
Disappointed that hairstylists have an abundance of edgy, beautiful tools (like tatted up blow dryers and flat irons), while nail techs have fewer choices when it comes to stylish implements, Anna Cobasky, salon owner and operator of Salon Designs in Glendale, Ariz., decided to give her nail brushes an edgy twist.
by Sree Roy
You Can Benefit From Her Success
Not only is Megan DiMartino the creator of the Novita Clinicals line of skin care and spa manicure/pedicure products, she’s the proud owner of Georgetown, Texas-based Novita Spa on the Square, a thriving day spa.
NSI Launches Business Development E-Book
A new business development e-book titled Building Your Clientele in 6-9 Months: A 360° Guide to Generating Income is available on the NSI website to help nail technicians across the globe.
Meet the Media at Community Events
"Go to where the media is!” says Nanette Miner, a small-business marketing expert and co-author of the book, 101 Media and Marketing Tips for Salon Owners, Stylists and Managers.
Turn That Frown Upside Down
For clients of Salon Riviera in Redondo Beach, Calif., receiving a traffic or parking ticket has an unexpected upside: Bring the ticket to the salon and new clients will receive 50% off their service.
Bright Mind in Bridgetown
The success of Barbados-based Summa Nails is evidence of owner Christine Hinds’ many years of experience as a nail tech and constant dedication to education.
11 Ways to Spruce Up Your Salon
Attention-getting design and visual merchandising — the art of placing retail products in a way that increases sales — can give you a major advantage over your competition. Even if you don’t have a hefty visual merchandising budget, remember that creativity, initiative, and a sense of humor don’t carry a price tag. A visual strategist at Chute Gerdeman Retail shares 11 Dos (and a few Don’ts) to help you prepare for a successful holiday season.
25 Business-Building Tips for Booth Renters
Being your own boss is a rewarding choice, but it takes commitment and perseverance. Seasoned techs offer tips to help you succeed.
All Steamed Up
State boards governing the actions of professionals providing hand and foot beauty have been shaking up the regulations with new sanitation provisions. We set out to clear up the confusion and find out what’s happening in your neck of the woods.