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Wellness|Articles|Oct 1, 2010

Making the Grade

State inspectors have the ability to strike fear into salon owners, but listen closely and you will find opportunity ... even in a less-than-perfect rating. How states handle inspections (or a lack of them) is as varied as the colors clients choose.

Technique|Articles|Oct 1, 2010

My B.I.F. (Best Implement Friend)

What implement can you not live without? Nail techs answer this question by describing the tools that get them through the workday. Plus, be sure to save the experts’ advice for implement purchasing, and the convenient buyers’ guide for the next time you’re shopping for new implements.

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Technique|Articles|Oct 1, 2010

Play Me a Mood

You’ve just thought of an awesome new signature service you want to add to your spa menu. So why not go that little extra mile and make a nice music playlist to go along with it?

Business|Articles|Oct 1, 2010

On My Mind: Grades Are Important

Some states, like North Carolina, require salons to post their inspection scores where consumers can see them. While I’m not necessarily a proponent of more rules and regulations for the nail industry, I do believe that since most salons are already being inspected, why not post the grade?

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Business|Articles|Sep 1, 2010

Ditch Your Appointment Book for Good

Salon owners love online booking because it cuts down on no shows, increases revenue, and eliminates phone tag. Clients love it because it makes the salon seem more professional and it accommodates their busy lifestyles. "And don’t worry, with MindBody you decide what appointments can be booked online. You can even use overlapping and double-booking features to maximize your efficiency," says Meg McCall, director of marketing for MindBody Salon Management Software.

Nail Design|Articles|Sep 1, 2010

Client Appreciation

"It’s a small price to pay to help set myself apart from the rest of the salons in my area," says Melodie Hand of Nail Designs by Mel in Clayton, N.C. She’s talking about her new client gift packs, a special gesture to welcome new clients to her salon.

Business|Articles|Sep 1, 2010

Catch the Momentum

With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?

Nail Design|Articles|Sep 1, 2010

A Video Can Make Your Salon a Star

For many potential clients, the Internet is their first stop in the search for salons. While a salon menu, contact information, and great pictures of your salon (and even your nails) are a necessity, a snazzy, snappy promo-video can really help set your salon apart from the rest.

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