Business
Why They Come Back
What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.
Online Press Releases Get the Word Out
Using free websites that distribute press releases to search engines can be an inexpensive and effective way to spread news and information about your salon.
by Thi Dao
Go Greige
Gray-beige polishes — also known as the “greige,” “taupe,” or “putty” trend — are showing up all over runways and adorning celebrities’ nails. Get the look in your salon this summer with these professional shades.
On the Road: Nailcessity, Chicago
Managing Editor Sree Roy heads to Chicago to check out Nailcessity in the heart of the big city.
by Sree Roy
Taking Over Knoxville
Starting as a single hair salon, Visage has expanded to four locations with nail and hair services. With the goal of being “more things to more people,” it looks like Visage is on its way to a Knoxville takeover.
by Thi Dao
West Coast Vs. East Coast: A Day With 2 Celebrity Nail Techs
Associate publisher and editor Hannah Lee takes a look into the lives of two very in-demand, jetsetting celebrity nail techs for a day.
by Hannah Lee
The Benefits of Being the “Best of”
“Best of” lists help raise a salon’s profile, improve their reputation, and build loyalty among their clientele. How do these salons make the list? And how can your salon get in on the action?
On My Mind: Gel Mania
It’s been a while since the nail industry had something truly new to capture our imagination. But over the course of the last several years, several professional manufacturers have been fine-tuning gel technologies and the product developments are truly something to get excited about.
by Hannah Lee
ibd Turns 40
ibd, the company that invented the first nail tip and the first nail glue celebrates 40 years of producing professional UV and adhesive products.
by Judy Lessin
My Other Life: Kriss Kiss, equestrian
Kriss Kiss, salon owner. In her other life: equestrian.
by Judy Lessin
Retail Boutique: Eyelash Conditioners
Eyelash conditioners and serums are popping up in spas and salons for women tired of the maintenance of false eyelashes, or curlers and mascara. These non-prescription lash conditioners are applied like eyeliner and most can also be used on brows as well.
Pre-Selling Makes Loyal Clients
Clients who come back to redeem their pre-sold service usually purchase something else as well.
by Judy Lessin
Controlling Odors in the Salon
The amount of odor is directly related to how quickly a liquid evaporates. That means preventing the rapid evaporation of liquids can lower the odor in the environment.
Reception Area at Modern Day Spa
Modern Day Spa, Arlington, Va., showcases its reception area.
33 Ways to Work Smarter, not Harder
From saving money on products to developing an efficient schedule, salon coaches offer practical advice behind the cliché.
by Sree Roy
Four-Day Networking Promises Education, Fun
The fourth-annual Northwest Nailtechs Networking Retreat will be held just outside of Seattle on Vashon Island, Wash., October 15-19. Enjoy a beautiful, relaxing, oceanfront setting while attending a tradeshow, classes, seminars, private workshops, competitions, and keynote presentations by Vicki Peters and Millie Haynam.
On the Road: Be Beauty, San Diego
I found Be Beauty by posting a message on the NAILS Facebook page (www.facebook.com/nailsmag) that I was looking for a salon in San Diego. Nail tech Brian Garces messaged me back to come to the salon where he works. When I looked it up online and saw it was in a cute little 1920s-era bungalow, I was sold.
by Hannah Lee