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Business|Articles|May 1, 2009

What’s in a [Salon] Name?

A likeable salon name can make a powerful emotional connection with your clientele, which makes it easy to remember and generates buzz, says Alexandra Watkins, chief innovation officer of Eat My Words. “The more memorable your name and the more people talk about it, the less advertising you have to do,” she says.

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Wellness|Articles|Apr 8, 2009

Empire Opens Eco-Friendly Model School

From hair recycling to building design to the products Empire Education Group students use, the new Empire location in Lauderhill, Fla., is an environmentally friendly concept school and a meaningful first step in the greening of the entire company.

Business|Articles|Apr 2, 2009

Doing Nails Down Under

“It’s a love, a passion, and an obsession,” says Australian nail tech Georgina Kuhnast, whose enthusiasm for nails prompted her to create Nail Tips Australia, an online nail forum for nail technicians, students, salon owners, and suppliers.

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