Business
Balmy Bay Body Cleanser
Abrioné has two brand new body cleansers out this season.
In Their Sites
You’ve got your place on the web. Now… how do you get people to go there? Using smart search-engine optimization (SEO) techniques, such as using common keywords, and updating your site are two good places to start.
Medical Spas Target Hands and Feet for Rejuvenation
Technology is on fast-forward when it comes to anti-aging treatments for hands and feet. Medical spas and alternative health clinics are adopting innovative therapies for age-old beauty problems that plague our extremities. Here’s a run-down of what’s going on behind closed doors today and what we will see in the future.
On the Road: ROB|B: An OPI Concept Salon
Managing editor Sree Roy visits ROB|B: An OPI Concept Salon on opening day.
by Sree Roy
All the Right Ingredients
Julie Nguyen, owner and founder of Blu Water Day Spa, has plenty of experience in the beauty industry. Coming to the United States when she was 16 and building on the beauty training she received in Vietnam, she worked in hair, then nails and cosmetics, and was quickly able to purchase her own salon.
by Thi Dao
Get Your Pedi Menu in Shape
Race off with new clients when you add a runner’s pedi.
The Nitty Gritty Guide to Marketing Your Salon
Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.
On My Mind: Are Nail Services Endangered Treatments?
Nail salon techs need to be flexible and stay positive in order to survive in today's economic climate.
by Hannah Lee
Retail Boutique: Greeting Cards
Provide creative, all-occasion cards for those browsing the retail area of your salon.
Boosting Morale In A Sagging Economy
The news is reporting layoffs, bailouts, and an unstable world market. Clients are murmuring about tight budgets and personal cutbacks. With the air heavy with dread, nail techs should focus on their psyche and their systems.
My Other Life: Kristen Powers, artist
Kristen Powers, nail technician. In her other life: artist.
by Judy Lessin
Sanitize in Style
Industrial designer Christopher Rozek has done the seemingly impossible: He's made sanitation sexy.
Build a Customer Service Machine That Delivers
Book details 10 commandments to provide a world-class customer service experience.
Bringing British Chic to American Travelers
Butter London’s upbeat, hip nail stores in airports make wait time more enjoyable.
by Thi Dao
With Our Compliments
Clients make a choice every time they open their wallets and spend their hard-earned money in your salon. Make that choice easier with value-added services that cost you little or nothing for the client to enjoy.
Bridging the Gap: Getting Where You Want to Go
Have you fallen short of achieving your goals? You can move forward, create clarity, and put realistic steps in place to bridge the gaps in your life.
The Three Greatest Challenges Facing the Nail Business
From lack of training to sanitation lapses to treating medical conditions, it’s time for nail techs to come together and raise standards in these all-important areas. Industry chemist Doug Schoon discusses what he sees as the three greatest challenges facing our business and what we can do — as an industry — to face them.