
Business
Euphoria Institute
Larry Doyle, along with partners Bonnie Chu and Joe Lamarca, decided to open their own school after being dissatisfied with the skills recent graduates were showing at their chain of salons, Euphoria Salon & Day Spas.

Pass It On: Become a Mentor
Being a mentor is more than a time commitment. Yes, you pass on your knowledge, and yes, your salon can benefit by grooming new employees. But mentoring also lets you pass your passion on to a new generation of nail professionals. Here are three stories of impassioned techs who passed their fire on to new people in the industry — and the very concrete rewards they still find in it.

Getting Down to Business
Need a good reason to get more business education? Salon owner Millie Haynam highlights the importance of not just relying on your technical prowess. From marketing and money management to people skills and PR, business skills are vital to making your salon a success.
Beyond the Burqa
An education in cosmetology can change lives. Nowhere is this more evident than in post-war Afghanistan, where a three-month course at Kabul Beauty School & Oasis Spa gives graduates the capability to earn three to four times the national average salary.
Crunching the Numbers
In a few states, continuing education is the law, and I believe that continuing education is the key to staying abreast of the trends. And, being on top of the trends translates into profits!

Learn Something New Every Day
This issue is packed with ideas on education: the state of it, ideas on reforming it, complaints about it, praise for it (what else would you expect from a magazine that bills itself as “Advanced Education for Nail Professionals”?).
Schools That Rock
Since we’re focusing on education in this month’s issue, we thought it fitting to spotlight schools that are providing their nail students with topnotch education. Offering business classes, advanced education, and resources such as job placement after graduation are some of the ways they’re helping turn out nail techs better suited for the real world of nails.
Venezuela: Nail Industry is Still Young
As part of the international series, we take a look at the beauty industry in Venezuela.
California Assembly Passes Safe Cosmetics Bill
The California Assembly passed the California Safe Cosmetics Act of 2005 (SB 484). Now only Governor Arnold Schwarzenegger needs to sign the bill for it to become law.
Help Victims of Hurricane Katrina
Several professional beauty industry organizations and manufacturers are helping to raise money for victims of Hurricane Katrina.

Keep 'Em Coming Back for More
Doing a stunning new set of nail enhancements on a first-time customer does not always guarantee a full book. Try these tips, from the fingertips up, to turn a new face into a committed standing client.

The Frustrated Salon Owner's Guide to Hiring
No one ever said finding a good nail technician would be easy, but it’s not impossible either. Keep reading to learn about hiring strategies, incentives, and benefits that just might make you bid adieu to your frustrations.

Spotting the Spa Imposter
The distinction between a spa and a salon is a blurry one — at times the designation is more a marketing tool than any real indication of the level of service. NAILS asked writer Pamela Yaeger — a beauty industry outsider — to sample a few nail spas in her area and give us her perspective on what makes a spa the real deal.

“It Just Popped Off” and Other Lame Client Excuses
What are the wildest excuses you've heard from your clients?
Winning Brands
Offering awesome services differentiates the good salons from the not so good ones, but when it comes to building client loyalty, it takes a little more than a great manicure or set of pink-and-whites to keep customers coming back. Branding your salon ranks right up there with having to-notch customer service skills and a detailed service menu.

What Nail Techs Are Talking About Outline
This month’s assignment is to recap the top discussion topics-those that garnered the greatest number of responses-on Beauty Tech.com’s Nail Tech mailing list over the past 12 months.
California Nail Salons Being Sued
At least nine nail salons have been named in a lawsuit over pedicure-related infections that have afflicted salon clients in California’s Santa Clara County, according to San Francisco’s CBS 5 News.



