Business
When Customers Complain
No one likes to hear complaints from clients, but they go hand in hand with working in a salon. Thankfully, there’s a way to deal with customer dissatisfaction that will keep both you and your client content.
Grab a Partner and Cross-Market Your Services
Look no further for low-cost, high-return, business-building ideas. Look beyond the obvious and cross-market with unlikely allies to double your exposure with minimal expense.
Effortlessly Fill your Book and Make Piles of Money Now!
Wouldn’t it be nice if such an opportunity existed? While conventional wisdom says the beauty industry is recession-proof, savvy nail techs are not content to wait for business to fall in their lap. It takes much effort, planning, and will to grow business during an economic downturn. Here we’ve asked proactive nail techs to share their secrets for filling their books and attracting new clients when everyone is in a financial pinch.
It's a Glamorous Life
At Glam! Nails and More in Elmhurst, Ill., the philosophy is “The more glitz, the better.” From vintage furniture to wallpaper featuring Brigitte Bardot, this newly opened salon pays homage to old-school Hollywood.
Don’t Settle for First Place in a Second-Class Field
Some nail techs are reluctant, apparently, to compete at all because they feel they have no chance if the top competitors are participating.
Perfect Timing
After 16 years in the nail business, Anna Maria Paty finally set up her own shop. The opening of The Perfect 10 Spa in Indiana Harbour Beach, Fla., was the result of perfect timing.
Kupa Is Environmentally Correct
Instead of producing waste, Kupa is now a recycler.
The Women Behind the Man at Star Nail Products
While Star Nail president is out in the field, several key women on his staff help the company grow one of the largest nail manufacturers in the world. Here's a little behind the scenes look at them.
On the Road in Paris
Old School, Take 2: A Look Back at the Origins of Top Manufacturers
Last month we talked to three manufacturers who have been around for the last two decades. This month, three more manufacturers give us their take on how the industry has change and where it is headed.
by Hannah Lee
Just Brand It
Think your salon is lacking something? It might be missing strong brand identity that helps attract and retain clients. Read on for ways to succumb to the power of branding and see how other salons are making a name for themselves.
You Don’t Need Primer For This Kind of Bonding
Salons are busier and bigger than ever before, so how do you keep everyone happy and business growing?
Keep Your Delusions Alive
Although there are nail technicians who tell us business has been hurt by the sluggish economy and fears of war, most tell us that things are good.
Just My Opinion: Continuing Education Raises Industry Standards for Professionals and Clients Alike
Your clients should be learning about new products from you, the trusted beauty professional. Would you go to a doctor who had not updated his medical skills for many years? Of course not, and we should have the same expectations from our employees and ourselves.
Moms-to-Be Get Special Tending
Most salons roll out their special services for mom during the month of May, then roll them right back up again. But at Spa Gregorie’s in upscale Newport Beach, Calif., expectant mothers are treated to much-needed pampering year-round.
Giving Up Nails Gave Back My Life
In 16 years in the nail business, I’ve been through every catastrophe an owner can imagine - from a fire that destroyed my salon to losing my partner. But i love the nail business and my clients - and when i finally gave up my “hands-on” job and focused only on management, i was able to serve everyone better - especially myself.
The Nail Lady Is In
After a stint managing a salon in Boston, Sallyanne Austine decided to return to her native Nantucket, Mass., to open her own salon, where she’s now known as The Nail Lady.