
Business

Old School - A Look at the Pioneering Companies of the Nail Business
NAILS wouldn’t be celebrating its 20th anniversary if it weren’t for the support of many manufacturers in our industry. To help us celebrate this landmark, we talked to the top brass at several companies that have been around from our very beginning.

Two Is Better Than One
The owner of Mani Pedi Beach House wasn’t worried when the Bungalow opened across the street – because she owns it too.

What Worries You?
What concerns you most about your business right now?
Profit at What Price?
Forget what your competitors are doing and what you think your clients will pay –the most important factor in pricing services is to ensure your salon is making, not losing, money.
How to Hold Your Own in a Full-Service Salon
Full-service salons are full of opportunity for enterprising nail techs. But they often get short-shifted on tome when other services run long. Nails seem to be constantly falling by the wayside in some full-service salons. Know the potential pitfalls—and how to navigate around them—to survive and thrive.
Salon- Based Schooling
Many industry educators consider the frequent travel a perk of the job, but what if travel is not appealing or simply not possible for you?

Why Is Buying Nail Products Such a Chore?
When the rest of the world is simplifying buying of products, smoothing out the middlemen in business transactions, why does the beauty business make it so difficult to get your hands on something?

We Gather Together ... to Network
A day of networking with your peers is an experience unlike any you’ve ever had before, says one regular networker.

20 Years and Counting...
Business is up. Business is down. The nail industry has had its share of stories over the last 20 years. Who better to tell them than a few veterans?
Beauty Irish Style
This Irish salon is a thriving and state of the art.

Could YOU BE the Next Nail Tech of the Year?
We have been “re-imagining” an awards program that will become the pinnacle of achievement for nail technicians.
E-Nails: Staying in Touch Online
Our gal on the web talks about using Instant Messaging, Chat Groups, and an email list to stay in good touch with other techs.
Get the Word Out
These days, quality work isn’t always enough to get clients into your salon. Advertising your wares can help attract new business and keep your existing customer base aware of new offerings on your service menu.
Five Simple Ways to Keep Employees Motivated
Keeping employees inspired is one of the most important things you can do to drive sales and create a good work atmosphere. Keep the following suggestions in mind when dealing with your staff — and make sure you’re keeping them happy.

Are We an Industry of Know-It-Alls?
Continuing education is key to the future growth of the industry. So why is it not getting the attention it deserves? Have nail techs and manufacturers become disenchanted with continuing education and relegated it to the back burner?

Learning the ABCs of Electric Filing
Investing in an electric file means knowing how to properly use it — and that means getting the right education. Here,we show you where to go and why it’s important to keep learning.

A League of Your Own
Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.



