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Business|Articles|Apr 1, 2003

Profit at What Price?

Forget what your competitors are doing and what you think your clients will pay –the most important factor in pricing services is to ensure your salon is making, not losing, money.

Business|Articles|Apr 1, 2003

How to Hold Your Own in a Full-Service Salon

Full-service salons are full of opportunity for enterprising nail techs. But they often get short-shifted on tome when other services run long. Nails seem to be constantly falling by the wayside in some full-service salons. Know the potential pitfalls—and how to navigate around them—to survive and thrive.

Business|Articles|Apr 1, 2003

Salon- Based Schooling

Many industry educators consider the frequent travel a perk of the job, but what if travel is not appealing or simply not possible for you?

Business|Articles|Mar 1, 2003

20 Years and Counting...

Business is up. Business is down. The nail industry has had its share of stories over the last 20 years. Who better to tell them than a few veterans?

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Business|Articles|Mar 1, 2003

Get the Word Out

These days, quality work isn’t always enough to get clients into your salon. Advertising your wares can help attract new business and keep your existing customer base aware of new offerings on your service menu.

Business|Articles|Mar 1, 2003

Five Simple Ways to Keep Employees Motivated

Keeping employees inspired is one of the most important things you can do to drive sales and create a good work atmosphere. Keep the following suggestions in mind when dealing with your staff — and make sure you’re keeping them happy.

Business|Articles|Feb 1, 2003

Are We an Industry of Know-It-Alls?

Continuing education is key to the future growth of the industry. So why is it not getting the attention it deserves? Have nail techs and manufacturers become disenchanted with continuing education and relegated it to the back burner?

Business|Articles|Feb 1, 2003

A League of Your Own

Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.

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