Business
The Blue Lagoon
Brooks & Butterfield Ltd. in Northampton, Mass., is the creative brainchild of two women who wanted to create the most specialized spa in its market. With their backgrounds in the beauty industry, it was inevitable that this year-old spa would become an instant success.
Behind the Scenes: Danny Haile Celebrates NAILS 20th Anniversary
For this month’s cover, we asked Danny Haile to recreate the long, red nails from yesteryear.And we challenged him to put his own modern spin on the look.
Twice as Old, Half as Wise?
As we celebrate 20 years, what have we learned as an industry?
Orly Grabs for Greatness
Orly's rubberized cap gets innovation nod from Global Cosmetic Industries editors.
Any Excuse for a Party
Even a serious subject can spawn a festive event. For a recent breast cancer “fun-raiser," Christine Turner, owner of Body & Sol in New Westminster, British Columbia, decorated the salon inside and out with bras.
On the Road in Old Towne Orange (Calif.)
Full of antique stores and historic old buildings, walking through the streets of Old Towne Orange is like taking a step back in time. You would never even know that a dreadful California freeway looms just a short distance away.
2002 Top 25 Competitors
The pool of available competitions shrunk, making it more difficult for both veteran and novice competitors to exercise their skills and earn points. Yet while the opportunities to participate may have diminished, determined techs kept the competitive spirit alive.
The Right Time, the Right Product
The original goal of NAILS is still true today.
Label Your Salon
Does your business look professional or does it seem more like Betty’s Beauty Box?
How Do You Keep Your Client Information Safe?
Readers respond with ideas ranging from client information binders to keeping locked cabinets.
NAILS Editor Goes on the Road to San Francisco
Owner Cinta Gibbons describes her namesake as a classic urban destination where creativity flows as clients and nail techs, stylists, and estheticians interact.
Playing Matchmaker With the Mentor Database
“We’ve had people signing up daily since its launch,” says Shelley. Barely two weeks after the launch date, Shelley informed me we made our first match and later the same week, a second match!
On the Couch: NAILS Responds to Your Sticky Situations
For this month’s On the Couch, we turn to Kim Stevens, owner of Puttin’ on the Tips Salon & School in Ocala, Fla. A cosmetologist for the past 20 years, Stevens has taught extensively, competed successfully, and worked as a distributor sales consultant. She was also an educator for Creative Nail Design for 12 years.
E-Mail Marketing Clicks With Clients
Salon owners can use e-mail marketing to send targeted, cost-effective marketing messages that build customer loyalty, frequency, and sales.
Grow Through Good Management
By understanding and committing to the principles of good management, your business can succeed and even flourish. Are you doing all you can do when it comes to smart scheduling, customer relations, employee management, and analyzing the numbers behind your business decisions?
After School Activities
Graduating from cosmetology school is only the beginning of what can be a fulfilling career in the nail industry — provided you take a step in the right direction. Knowing where and how to look for the perfect job and keeping up to date with trends are only a few things you can do to be successful right from the start.
Beauty Fly-buys Take Off
It took several years of persuasive arguments and consumer research, but airport salons and spas are taking off. And the sky’s the limit as to the opportunities with on-the-go clients seeking convenience and speed.