Business
Go on the Record with Your Financial Records
Maintaining good financial records is not just about keeping the IRS happy. Having solid data enables you to measure how your business is performing and make adjustments when necessary.
Just My Opinion: The State of our Economy
While so many people have been adversely affected by the current economic climate, there is a reason for those whose livelihoods resides within the beauty industry to breath a relatively small sigh of relief. How so?
What Is Your Best Marketing Strategy?
This month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener.
Add a Golden Touch to Pedicures
A gold rope instead of toe separators is an elegant touch.
Students Master Spa Fundamentals
School owner teaches her students to add the "spa" touches to their skills.
Magician Doesn’t Slight His Hands
Magician Penn Jillette wears red polish on only one finger ... for three reasons.
My Other Life: Debbie Doerrlamm, classic cars buff
Debbie Doerrlamm, nail tech, webmaster, and NAILS columnist. In her other life: classic cars buff.
by Judy Lessin
The Healing Power of Beauty Care
I asked my mother to bring my makeup bag to the hospital. Hearing my request, my doctor said, "She'll be out of here in a week," knowing that when a woman is ready to look her best she's on the road to recovery.
Behind the Scenes: an illustrated cover concept
Spilo Worldwide Celebrates 60 Years
When Charles Spilo began distributing beauty products in 1942, he had three employees and handled more than 100 different products. Today, operating from a 50,000-sq.-ft. facility in Los Angeles, Spilo Worldwide employs staff of 70 and offers over 5,000 professional products.
On the Road in Seattle
The salon’s smooth wooden floor, white walls, wicker chairs, and canopies-not to mention the wall murals depicting beach scenes-all helped take me away from an otherwise typical rainy Seattle day.
Rick Slack of NSI in Russia
You Can Fire Your Clients
Dealing with a nightmare client isn’t a nail tech’s favorite part of the job, but it can be done in a quick and relatively painless manner. From writing letter to being Straightforward with her from the start, you can Straight that chronic complainer out or clump her for good.
Top Notch Training
You don’t have to be a top-flight salon to offer a training program —but you just might turn your business into one if you do. Learn from educators at the top salons how to create a top-notch training program even on a tight budget.
Salon Is a One-Man Show
What is a former security guard doing owninga quaint, classically decorated salon in historic Old Town Manassas, Va.? Educating his clients on proper nail care, performing top-quality services, and pampering them too.
Keep Asking Clients What They Want
Even though it may seem like a client doesn't ever want to change, she usually likes to know that you haven't given up on her.
Training Your Customers
Training and conditioning your clients to behave the way you want them to is both possible and necessary.