
Business

Just Call Her Contessa
After 15 years as a nail technician and owner of The Nail Shoppe in Toronto, Canada, Debbie Krakalovich was due for some recognition.

Salon Facelifts
To stay up-to-date and to keep clients and staff interested and excited, many salon owners have opted to redesign their businesses. Is it time for your salon to go under the hammer and nails for a whole new look?
Running After the Athletic Client
They may be swift of foot, but runners have particular foot problems. The good thing is, they generally know what their needs are and will voice them to you.
Annual Toluene Warning Mailed By NMC In March

Ask The Right Questions
Customer surveys are a road map for change. The progressive salon owner and her staff should give out these quick and easy questionnaires at least once a year to find out what’s going wrong — and right.
Reaching New Heights: The Old Fashion Way
A salon's prestige is built on excellence, not image.
The Chain Link
Chains do well at providing a service at the right price, convenience, and quality. They have found their market position and defined it — my advice to independent salon owners is that they very carefully do that
Chain Salons Have Their Benefits
Finding good nail technicians is difficult for all salon owners and a particular problem cited by chain salons, whose growth depends on having a large pool of qualified candidates to choose from.
Dear Jane...
Regular clients don’t just stop coming — they have reasons that more often than not directly relate to you or your salon. Make sure you don’t let clients use any of these 10 reasons to say sayonara to your salon.
Perfect Hands Deserve Dazzling Gem
JoAnn Har, a nail technician in Hod Hasharon, Israel, gives her clients a little something extra, and it doesn’t cost her a cent.
Tip of the Month: Creating a Client Care Bag
Janice Reams provides each of her clients with her own “personal care bag” — a bag containing her private butlers and files.

Editor's Note: What About A National Standard for Competitions?
I think the balance of scoring should be even between shaping and product control.
Let the Pamperers Be Pampered
At A Perfect Ten Nail Salon & Day Spa in Wilmington, Del., kids can give mom the royal treatment by indulging her with the salons new “Lady Godiva” gift package: a half-day of stress-relieving treatments, served up with fresh fruits and luscious Godiva chocolates.

She's Banking On Beautiful Nails
Working 9 to 5 is definitely not the norm for Brenda Thomas, a nail technician at Stray Cats Exclusive Salon in Atlanta, Ga.

Day Spa Or Discount Salon? There's Lots Of Room In Between

History Buffs, Historical Buffers
The art of manicuring has a past worth preserving, and a few pioneering collectors have already started to save fascinating nail memorabilia from the 1930s, 1920s, and even earlier.
Heating Up Business, Calfornia Style
Considered the “Club Med” of nail salons, Judy Franck’s California Nails salon in St. Charles, III., is a whimsical paradise for snow-weary clients.



