Business
The Personal Touch Means So Much!
Adding the very personal touch of remembering a client’s name is a sure way to ensure that the client comes back again and again, and Day Spa Beautique Salon in Houston, Texas, is going the extra mile to remember who’s who.
New Clients Come Gift-Wrapped
Five salons with phenomenal gift certificate sales tell how to boost your salon’s gift certificate sales by creating enticing packages of services that clients will want to give, as well as receive, as gifts.
How Do I Discourage Salon Gossip?
This month's reader to reader column offers suggestions including simply talking directly to the offender.
Creative Nail Design Says: Change!
Robert Yates, formerly with Vidal Sassoon and most recently with Matrix Essentials, has joined Creative Nail Design Systems as vice president of marketing.
Christine Derr, Trendsetter Tech in Hall of Fame
While still in school, Derr took first place in the academy’s student nail art competition and in 1988, she won first place in the professional nail division at the NCA's national championship in Atlanta.
Kim Morgan, a Winner in More Ways Than One
Top nail competitor Kim Morgan is only too glad to offer advice to those new to competition.
On-the-Job Staff Training
Train your already skilled new-hire your way and you’ll have an employee to be proud of.
Nail Careers That Are Anything But Ordinary
From clear blue skies to deep blue seas, nail technicians are doing nails in the strangest places!
Are Discount Salons Threatening Our Industry?
Nail technicians may lament the proliferation of discount salons, but low-cost nail services have broadened the nail care market and forced the industry to improve its image and raise its standards.
Editor's note: Beauty Is in the Eye of the Beholder
As I browse through the fashion magazines each month, I begin to think we needn’t worry about the message these so-called beauty authorities are sending about nail care because they’re on such a different wavelength from us anyway.
Winning Ways to Win New Clients
Rewarding current clients, befriending hairstylists, and joining the chamber of commerce are just a few ways to bring new clients into the salon.
What Are Salon Owners Looking For?
Salon owners today look for professionalism, good communication skills, a positive attitude, and a clean and neat appearance when hiring new employees.
How to Test Job Applicants
Use this simple standard test to judge objectively which job applicant has the technical skills you need.
Mobile Manicurist Rescues a Star
Nail Artist Profits from Portraits of the Rich and Famous
Nail artist June Moffo finds a clever way to make a name for herself.
Cosmic Art and Beyond
A look at Diane Harris' galactic nail designs.
Home-Based, but not Home-Bound
Kelly Ostraat wants the industry to recognize that home-based salons can be professional. It’s not where the salon is located that determines professionalism, she says, it’s the nail technician’s attitude.