On My Mind: What You're Really Selling: Customer Service
As you’re entering this amazing industry, remember that even if your technical skills aren’t yet 100%, you can offer 100% in customer service. And I assure you that great customer service will go much farther in gaining and keeping nail clients than anything else you can do to build your book.
by Sree Roy
Run Your Business Like a Business
Salon owners who can master the art of entrepreneurship can stay profitable in any economy, according to the new book The A-List Salon: Insider Secrets of How Profitable Salons Wow Their Clients Every Day by Veronica Woods.
Why Customers Really Buy Retail
While it is always useful to know the origin and behavior of specific product ingredients, customers are generally interested in a very narrow range of information regarding consumer goods.
When a Tech Leaves Your Team
You hired her, trained her, helped fill her book, and now she’s leaving the salon. What will you tell the clients?
Clients with Cancer
Be a bright spot in the lives of clients undergoing cancer treatments with these tips on how to care for these customers, body and soul.
by Sree Roy
Bring a Polish, Take a Polish
The polish exchange at Hey, Nice Nails! in Long Beach, Calif., is just what is sounds like — clients are free to drop off a polish they no longer care for and pick up one that sparks their fancy.
by Judy Lessin
Homing in on Hair Removal
Summer’s almost here. Are you ready for the influx of clients who will want to be waxed, tweezed, and threaded of unsightly hair in time for their beach vacations? NAILS provides the information you need to consider supplementing your menu with this easy add-on service — for this summer’s clients and beyond.
by Sree Roy
Book: As the Chair Turns: Tips & Snips for a Promising Future
This book discusses the soft skills beauty professionals need for success.
Salons Without a Storefront
Ever dream of leaving the four walls of your salon behind to forge your own path? Mobile businesses and home-based salons offer alternative career opportunities — and challenges.
You Are Now Entering the Breathing Zone: Salon Ventilation Guide
The invisible beachball-sized sphere of air that surrounds your face in all directions is a great place to start implementing efficient salon ventilation. NAILS walks you through all of the things you need to know, from what to look for in a ventilation system to how the components work to a few tweaks you can make in your day-to-day habits for extra protection. Get ready to breathe easy.
by Sree Roy
A Tribute to His Clients
In Hairspray, High Heels, and Second Hand Smoke, cosmetologist Frank Meyner shares his stories from behind the chair.
A Mecca for Multitaskers
Nobody has any time anymore. That’s the simple premise behind Fix Beauty Bar, which opened last September in New York City and has been growing rapidly ever since.
by Judy Lessin
How Do I Love Thee?
"We do throw some awesome parties with lots of food, drinks, door prizes, gifts, and discounts,” says Samantha Hanby, owner of Polished Nail Salon in Yukon, Okla., who held a Customer Appreciation Day for clients last September and plans to make it an annual event.
by Judy Lessin
In-“spa”-rational Reading
At New York City-based spa chain Bliss, they believe reading makes you a brighter and happier person. That’s why the spa is partnering with a series of authors as part of its new Paging Happiness book club.
by Judy Lessin
How Far Will Clients Travel For You?
For some nail clients, there just seems to be no distance wide enough to keep them from getting a great nail service from their favorite tech. We asked our readers to tell us about some clients who regularly travel great lengths to come in for their nail fix.
A Fitting Occupation
Not long ago, Clayton, N.C.-based nail tech Melodie Hand held a Bra Fit Clinic at her salon, Tickled Pink. It sold her on the service and inspired her to become a “Bra Lady” herself.
Upselling: Not an Option but a Must
As a nail professional, my goal is to get the guest to come back — over and over again. How do I do that, you ask? My strategy is simple: service, experience, and education.