20 Stay-at-the-Top Service Trends
What happens when you get to the top of the industry? Everyone else wants to join you or take you down. To make sure you keep the power, make sure you are implementing some of these power-salon practices into your services and business.
Guestbook Adds a Homey Touch
“It’s full of sweet thoughts,” says Amy Augustyn, owner of the Denver-based salon.
How to Throw a Client Networking Event
Salon owner Jill Wright wondered what would happen if she introduced her clients who own small businesses to her clients who love to buy. The result was a successful and fun pre-Christmas networking event.
10 Ways…To Prepare You and Your Clients for a Perfect Prom
Prom season can be just as profitable as bridal season if you play your cards right and treat your guests like it's the special day they want it to be.
Nail Guarantee Comes With Conditions
Kim Stevens advises tying your nail guarantee to your clients’ use of recommended home care products.
Find Lost Clients to Find Lost Income
While it’s always important to find new clients, don’t forget the ones you’ve lost along the way. If you can discover why they left, you can determine the best technique to woo them back.
Oh, the Silly Things We Do
Have you ever fallen in front of a client or done something in the salon that made you turn bright red with embarrassment? Well, rest assured — you aren’t alone. These nail techs have had their share of challenging moments that made them feel just plain dumb or want to hide under their nail tables with shame. Read their experiences — we’re sure you’ll be able to relate.
Keep Them Coming Back for More
Big Clients, Small Changes: How to Seat Plus-Size Clients Comfortably
It doesn’t take a lot of effort to make your plus-size clients feel at home. All that’s required is a little awareness and sensitivity — and perhaps some minor modifications to your manicure and pedicure set-ups.
Beyond the Burqa
An education in cosmetology can change lives. Nowhere is this more evident than in post-war Afghanistan, where a three-month course at Kabul Beauty School & Oasis Spa gives graduates the capability to earn three to four times the national average salary.
Keep 'Em Coming Back for More
Doing a stunning new set of nail enhancements on a first-time customer does not always guarantee a full book. Try these tips, from the fingertips up, to turn a new face into a committed standing client.
“It Just Popped Off” and Other Lame Client Excuses
What are the wildest excuses you've heard from your clients?
Winning Brands
Offering awesome services differentiates the good salons from the not so good ones, but when it comes to building client loyalty, it takes a little more than a great manicure or set of pink-and-whites to keep customers coming back. Branding your salon ranks right up there with having to-notch customer service skills and a detailed service menu.
This Little Piggy Went to a Pedi Party
Ever thought your salon would be the first stop of a bachelorette party, or that your services would be a hot commodity for an office party? Group appointments that have traditionally been reserved for bridal parties have exploded into a must-have indulgence for a myriad of celebrations.
Smile When You Say That
Learn the basic building blocks of customer service to establish a lasting rapport and make clients feel like friends. Whether on the phone or in person, learn what to say and what to do to cast yourself and your business in a positive light.
Give Your Clients the Star Treatment
“As a salon owner and educator, my goal is to give nail technicians and business owners the tools they need to succeed,” says salon owner Erin Snyder Dixon.
Survey Shows Salon Customers Satisfied with Nail Salons
First-ever survey of nail salon patrons shows that clients are not too worried about sanitation, are less loyal to individual nail technicians, and favor convenience above most other salon features. Among our other key findings is they start getting their nails done at a young age (almost half say they started manicures before they reached age 25). That's good to know for those of you cultivating teens and college students now.