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SEARCHBackscratchers Salon Systems, Elk Grove, Calif., has a new salon education program, the Salon Success Club, which has strengthened the company’s connection with its customers.
CEO Michael Megna (far right) and marketing director, Elizabeth Avelar (front row, far left) stand with the newest certified members of Backscratchers’ "Salon Success Club."
Backscratchers Salon Systems, Elk Grove, Calif., has a new salon education program, the Salon Success Club, which has strengthened the company’s connection with its customers. Michael Megna, CEO and founder of Backscratchers says, "The new program is just one of the many new initiatives we’re launching in 2011 to give nail professionals the emotional support, technical as well as business know-how, and encouragement to help them succeed in business."
"Backscratchers has been a leader of inventions and education in the nail industry over the past 27 years, so sharing the hard-to-find business wisdom is natural," says Megna.
A select few were interviewed for Backscratchers’ new web-TV talk show, "Scratching the Surface," which will air on the company’s website, www.backscratchers.com.
Before a client has even sat down, she has decided whether your salon has its act together, and scent is the one piece of that first impression most salons leave to chance. Aura House co-owner Leif Frey makes the honest case for ambient scent in a salon, including why ventilation, not fragrance, is the answer to fumes. Plus, the four decisions that matter more than which scent you pick.
Sponsored by Aura House
Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.
For Halloween, Sam Villa ArTeam's Ellen Devine creates witchy vibes with her Maleficent look.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
The anniversary campaign includes a proposed French Manicure Day and submission of the original French Manicure Kit for consideration by the Smithsonian's Personal Care and Cosmetics Collection.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
For Christian Cowan’s Spring/Summer 2027 collection, the designer drew inspiration from classic feminine silhouettes, reimagined with a cool edge and unexpected textures.
MelodySusie is celebrating its 17th anniversary. It is a time to celebrate another year of growth, another year of innovation, and another chapter of the journey we've shared with nail lovers around the world. From first-time nail enthusiasts and bold creators to professionals turning passion into a career, we’re grateful for every person and community who has made nail artistry their own.
Sponsored by MelodySusie
Join us in congratulating this year's list of hardworking, game-changing individuals.
