
ORLY Celebrates 50 Years of the French Manicure
The anniversary campaign includes a proposed French Manicure Day and submission of the original French Manicure Kit for consideration by the Smithsonian's Personal Care and Cosmetics Collection.
Backscratchersbeauty.com, a new consumer domain owned by Backscratchers Salon Systems, offers a secure online shopping environment that supports both the consumer and the professional nail tech.


Backscratchersbeauty.com, a new consumer domain owned by Backscratchers Salon Systems, offers a secure online shopping environment that supports both the consumer and the professional nail tech. To cater to nail professionals, the site has a protected login that offers professional products priced specifically for licensed professionals, students, and salon owners. After logging in, nail techs will find the Backscratchers Salon Systems site they are accustomed to. Without a login, consumers will be able to shop for retail products only.
The company introduced Backscratchersbeauty.com to help meet shopper demand for a convenient, reliable, online purchasing experience. “I am pleased that we will be able to offer new products and partner brand products to the consumer, while still catering to the professional nail technician,” says CEO Michael Megna. “Customers shopping on either site will continue to receive outstanding customer service, quality products, and the best education offered directly from the manufacturer.”

The anniversary campaign includes a proposed French Manicure Day and submission of the original French Manicure Kit for consideration by the Smithsonian's Personal Care and Cosmetics Collection.

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MelodySusie is celebrating its 17th anniversary. It is a time to celebrate another year of growth, another year of innovation, and another chapter of the journey we've shared with nail lovers around the world. From first-time nail enthusiasts and bold creators to professionals turning passion into a career, we’re grateful for every person and community who has made nail artistry their own.
Sponsored by MelodySusie

Join us in congratulating this year's list of hardworking, game-changing individuals.

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One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

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The nails-only trade show welcomed 700 beauty professionals for education, shopping, networking and one unforgettable Smokies surprise.