MENU
SEARCHIn an effort to address diversion, which continues to plague the professional beauty industry, the Beauty Industry Fund (BIF) has launched the Guaranteed Real campaign. The campaign provides salons with information to help them discuss diversion with their clients.
In an effort to address diversion, which continues to plague the professional beauty industry, the Beauty Industry Fund (BIF) has launched the Guaranteed Real campaign. The campaign provides salons with information to help them discuss diversion with their clients. Materials available to salons include a counter card and an FAQ sheet addressing diversion as it relates to the consumer.
According to the BIF, in 2005, diversion is estimated to reach a $348 million retail cost to salons and distributors, a 15% increase over 2004.
The BIF is comprised of several professional beauty manufacturers as well as distributors. For more information, visit www.beautyindustryfund.com.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Entries are now open for the industry's most prestigious creative competition, marking the return of Nail Professional of the Year while celebrating the artistry that defines professional beauty.
MiniLuxe’s Donna Charloff shares the season’s most-requested nail art, the secrets to a polished bare manicure, and her trend predictions for fall.
Known for creating manicures worn by some of Hollywood's biggest stars, Ganzorigt incorporates this strengthening treatment into every service as the final step before clients leave the salon.
Premiere Orlando 2026 welcomed more than 54,500 visits from beauty professionals and students.
The Orlando-based nail technician will use the $5,000 prize from Booksy to upgrade her salon space and elevate the client experience.
Licensed beauty professionals can save on host hotel rates with group promo codes through June 9.
After seasons of barely-there manicures and minimalist nail looks, chrome is officially back in the spotlight.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
