To further develop relationships with distributors and expand market share, Belava is proud to welcome Karen Raasch as director of business development, effective June 1. Raasch has over 25 years of management experience in the spa and wellness industry and is considered a leader in the industry’s pedicure equipment and product segments. Her knowledge and experience in all things pedicure have allowed Raasch to contribute to trade publication articles and blogs, and she is well-known for her distributor support. Raasch has been honored as one of the Day Spa Association’s “Movers and Shakers” and nominated in 2018 by her national industry peers in American Spa’s “Industry Icon” category.

“I am very excited to be a member of the esteemed Belava team and hope to partner once again with the industry’s best distributors, salons, and resorts,” Raasch says.

“We are most pleased to have Karen Raasch in this period of high growth,” says Belava president Vladimir Zolotnik. “Her experience and track record of success make her an excellent choice for this important role, and we wish her every success leading the Belava brand.”