
Get The Look: NYFW - Christian Cowan Nail Designs
For Christian Cowan’s Spring/Summer 2027 collection, the designer drew inspiration from classic feminine silhouettes, reimagined with a cool edge and unexpected textures.
Michelle Soto has joined Booksy's team as their new Brand Ambassador! Learn about the popular nail artist and how she will help push the company forward.

Nail artist and new Booksy Brand Ambassador, Michelle Soto

Booksy logo
Booksy, a leader in booking and business technology for the beauty industry, is delighted to announce that acclaimed international nail artist and educator Michelle Soto (@chellys_nails) has joined as Brand Ambassador.
For 25 years, Soto has built an incredible career in the beauty industry thanks to her one-of-a-kind, beautifully unique, hand painted nail art. She specializes in sculpting acrylic, builder gel, gel art, portrait, pop art, and flower art. Soto’s social media content creation and exceptional nail designs helped her grow a substantial following of 388,000 on Instagram. Just by scrolling through her vibrant social media posts, it’s easy to see how she developed such an enormous fanbase.

Nails created by Michelle Soto
For eight years and counting, this Orlando-based nail artist has pursued her passion for teaching as an International Educator for Valentino Beauty Pure (VBP). In addition to educating, designing nail art, and owning her business, Chelly’s Nails, Michelle Soto is a wife and a mother of three.
“On behalf of the entire Booksy team, I want to welcome Michelle to the family,"commented Dee Hadley, Head of Marketing, Booksy. "In her role as Brand Ambassador, she will be instrumental in helping share our mission and educating savvy nail pros about our App. Her skills as a nail artist, top educator and leader will allow Michelle to effectively engage with all levels of beauty professionals and we look forward to working with her.”

For Christian Cowan’s Spring/Summer 2027 collection, the designer drew inspiration from classic feminine silhouettes, reimagined with a cool edge and unexpected textures.

MelodySusie is celebrating its 17th anniversary. It is a time to celebrate another year of growth, another year of innovation, and another chapter of the journey we've shared with nail lovers around the world. From first-time nail enthusiasts and bold creators to professionals turning passion into a career, we’re grateful for every person and community who has made nail artistry their own.
Sponsored by MelodySusie

Join us in congratulating this year's list of hardworking, game-changing individuals.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

A Texas man and woman pleaded guilty on Monday to operating a significant under-the-table cash payroll at their nationwide nail salon business.

The nails-only trade show welcomed 700 beauty professionals for education, shopping, networking and one unforgettable Smokies surprise.

Some OPI nail colors became such classics that fans clamored for their return. And OPI--as always--paid attention to what clients and nail professionals were asking for.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai