MENU
SEARCHMichelle Soto has joined Booksy's team as their new Brand Ambassador! Learn about the popular nail artist and how she will help push the company forward.
Nail artist and new Booksy Brand Ambassador, Michelle Soto
Booksy logo
Booksy, a leader in booking and business technology for the beauty industry, is delighted to announce that acclaimed international nail artist and educator Michelle Soto (@chellys_nails) has joined as Brand Ambassador.
For 25 years, Soto has built an incredible career in the beauty industry thanks to her one-of-a-kind, beautifully unique, hand painted nail art. She specializes in sculpting acrylic, builder gel, gel art, portrait, pop art, and flower art. Soto’s social media content creation and exceptional nail designs helped her grow a substantial following of 388,000 on Instagram. Just by scrolling through her vibrant social media posts, it’s easy to see how she developed such an enormous fanbase.
Nails created by Michelle Soto
For eight years and counting, this Orlando-based nail artist has pursued her passion for teaching as an International Educator for Valentino Beauty Pure (VBP). In addition to educating, designing nail art, and owning her business, Chelly’s Nails, Michelle Soto is a wife and a mother of three.
“On behalf of the entire Booksy team, I want to welcome Michelle to the family,"commented Dee Hadley, Head of Marketing, Booksy. "In her role as Brand Ambassador, she will be instrumental in helping share our mission and educating savvy nail pros about our App. Her skills as a nail artist, top educator and leader will allow Michelle to effectively engage with all levels of beauty professionals and we look forward to working with her.”
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
The anniversary campaign includes a proposed French Manicure Day and submission of the original French Manicure Kit for consideration by the Smithsonian's Personal Care and Cosmetics Collection.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
For Christian Cowan’s Spring/Summer 2027 collection, the designer drew inspiration from classic feminine silhouettes, reimagined with a cool edge and unexpected textures.
MelodySusie is celebrating its 17th anniversary. It is a time to celebrate another year of growth, another year of innovation, and another chapter of the journey we've shared with nail lovers around the world. From first-time nail enthusiasts and bold creators to professionals turning passion into a career, we’re grateful for every person and community who has made nail artistry their own.
Sponsored by MelodySusie
Join us in congratulating this year's list of hardworking, game-changing individuals.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
