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SEARCHCosmoprof North America has announced plans to collaborate with LA Fashion Week to provide curated beauty boxes to attendees.
Cosmoprof North America (CPNA), a business-to-business beauty event in North America, has announced a collaboration with LA Fashion Week (LAFW), the official fashion week of Los Angeles.
“It is no secret that fashion and beauty are inherently linked,” says Daniela Ciocan, marketing director at CPNA. “We are thrilled to partner with LAFW to further combine these two worlds and give guests an exculsive look at the upcoming brands on display at CPNA and allow small beauty brands the opportunity to be present at LAFW through their affiliation with us.”
VIPs attending LAFW shows and installations will be treated to a taste of CPNA indie beauty brands through the show’s curated limited-edition Boutique beauty boxes featuring new to market beauty products. This exclusive opportunity gives LAFW VIPs a rare peek inside the global beauty exhibition, not open to the public, where up-and-coming brands are discovered. The limited edition beauty box includes over $200 in products from several brands including Eve Pearl Brands, Pink Pewter, My Skin & CO, Hue For Every Man, and Royal Apothic. Participating exhibitors in this program benefit from a collaboration that takes their products from the show floor and into the hands of tastemakers, celebrities, influencers, and media.
For registration and show updates, please visit www.cosmoprofnorthamerica.com.
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